Customer profile
*The article below originally appeared on digitalmediaworld.com.
Videe in Italy have specialised in outside broadcast since 1988, and now work with some of Europe’s top public and private production companies and broadcasters. When the company decided to build a new 4K HDR truck, OBX, in 2019, their years of experience spent monitoring the industry’s technical and operational developments, were combined with inspiration from Videe’s clients about what they required.
They needed the flexibility to produce in 4K and HDR Ultra HD, but they also needed familiar capabilities such as a large fleet of cameras, servers and other sources, a secondary production area, excellent sound mixing and many others.
“We also knew, from our long experience in the field, that working in an OB truck can be difficult and uncomfortable,” said Paola Montanari, CEO & Founder of Videe. “You hear people say ‘I don’t like working in a truck’, but that is less to do with what the technology allows and more about the experience, the comfort, the ability to get the best out of the team.