Calculate Revenue Gain & Cost Savings

Discover the revenue gain and cost savings potential of GamePlan™, the award-winning linear TV advertising inventory optimizer.​

GamePlan enables a different way of selling TV, in concert with your existing Spot trading methods.  Let your ad-buying customers reach the audience they need, but remove the ‘buy-side’ or ‘campaign-by campaign’ definition on what Spots need to be placed to try and find that audience.

Moving from a dual Spot + Rating commitment to an Audience Rating or Impression commitment (leaving the decision on where the Spots need to be to a holistic sell-side optimizer) brings huge gains, both in terms of inventory yield and operational costs.
 
Alongside its audience optimization capabilities, by applying quality placement constraints to keep buyers happy, the GamePlan optimizer strikes the balance between efficiency and customer satisfaction. Everyone’s happy – your buyer has the audience they want and is in inventory they like, and you are making more revenue and saving costs (and neither of you are worrying about make-goods!).

Use our ROI calculator to unlock the business benefits of GamePlan™ for your network, and contact us for a more detailed and customized analysis.

Which of the following best describes the extent to which your optimize your inventory for impression-based campaigns?
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How much total Ad revenue does your Linear business receive annually (USD)?
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What % of revenue will be optimized on audience in Year 1?
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Do you have periods of high demand/oversell?
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How many people do you currently have on your Ad Sales & Traffic teams?
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Your Summary

It looks like you are ready to start your journey towards audience-based selling and GamePlan is the perfect tool to support you as you look to take advantage of this trading model. There are significant gains to be found from both a revenue and operational savings perspective. GamePlan can help optimize your available inventory and save time and effort with its highly automated workflow. Imagine has the options available to help with your transition from spot-based to audience-based selling and we’d love to talk to you about how we can help as you embark on this journey!

It looks like you are ready to start your journey towards audience-based selling and GamePlan is the perfect tool to support you as you look to take advantage of this trading model. There are significant gains to be found from both a revenue and operational savings perspective. GamePlan can help optimize your available inventory and save time and effort with its highly automated workflow. Imagine has the options available to help with your transition from spot-based to audience-based selling and we’d love to talk to you about how we can help as you embark on this journey!

You have already started your journey towards audience-based selling, but there are more rewards to be found! GamePlan’s sophisticated and tried-and-tested algorithms can help you to optimize your inventory, complete your campaigns and make you more money. Its highly automated workflow allows you to reduce your operational overheads as you let the machine do the work. We’d love to talk to you to discuss GamePlan’s features and benefits and our experience with customers who have found GamePlan to be far superior to their existing optimization toolsets.

You have already started your journey towards audience-based selling, but there are more rewards to be found! GamePlan’s sophisticated and tried-and-tested algorithms can help you to optimize your inventory, complete your campaigns and make you more money. Its highly automated workflow allows you to reduce your operational overheads as you let the machine do the work. We’d love to talk to you to discuss GamePlan’s features and benefits and our experience with customers who have found GamePlan to be far superior to their existing optimization toolsets.

Don’t get us wrong, we love Autobook, but GamePlan can help you improve your business even further! With its advanced algorithm options and unique parallel processing capabilities, you’re able to easily identify the configurations that improve your chosen KPIs. Run the 3-step GamePlan process on a daily basis to ensure that you strip out spots that are inefficient, that you prevent campaigns from unnecessarily overdelivering, and that you optimize again. GamePlan’s highly automated workflow can help reduce the workload for your team – just define good, click and forget. We’d love to talk to you to discuss GamePlan’s features and benefits and our experience with customers who have found GamePlan to be a really great addition to their Landmark Platform.

Don’t get us wrong, we love Autobook, but GamePlan can help you improve your business even further! With its advanced algorithm options and unique parallel processing capabilities, you’re able to easily identify the configurations that improve your chosen KPIs. Run the 3-step GamePlan process on a daily basis to ensure that you strip out spots that are inefficient, that you prevent campaigns from unnecessarily overdelivering, and that you optimize again. GamePlan’s highly automated workflow can help reduce the workload for your team – just define good, click and forget. We’d love to talk to you to discuss GamePlan’s features and benefits and our experience with customers who have found GamePlan to be a really great addition to their Landmark Platform.

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Operational savings over 5 years

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Revenue gains over 5 years

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Total gains

ROI

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portatif of Steve Reynolds

President

Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.