TVOT SF 2024

Mar 27 - Mar 28, 2024

Event details

TVOT SF 2024 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, AI, interactive programming, shoppable TV and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.

Venue:

General’s Residence in Fort Mason

San Francisco

When:

Mar 27 - Mar 28, 2024

TVOT SF 2024: Navigating Profitability Across the Total TV Landscape

Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a unique challenge as linear TV’s profitability declines and CTV’s growth does not yet yield sustainable profits. In “Navigating Profitability across the Total TV Landscape,” our panel of industry veterans will address how to grow advertising revenue amid changing consumer behaviors, increasing operational costs and the realities of fragmenting inventory. Join us as we share real world examples, outlining effective approaches and essential steps to being profitable in this transformative era of television.