CTV Ad Days

Dec 12, 2023

Event details

Join us at CTV Ad Days New York for a day packed with live sessions and unique networking opportunities with the publishers, brands, agencies and ad techs leading the charge in CTV, FAST, AVOD, hybrid SVOD/ad-supported, addressable and programmatic advertising in North America.


Citigroup Center

New York City


Dec 12, 2023

Scaling premium campaigns on CTV

This session will delve into the dynamic world of Connected TV (CTV) advertising, covering the impact of addressable CTV gear, strategies for universal identifiers in a cookie-less world, and practical insights into measuring and optimizing ad performance. It will also explore the strategic role of programmatic guaranteed buys and private marketplaces. Attendees will gain actionable insights for navigating and leveraging the transformative potential of addressable CTV advertising.

  • Moderator

    Erick Opeka

    President & Chief Strategy Officer


  • Frank Deo

    Chief Technology Officer, Ad Tech

    Imagine Communications

  • Brian Hunt

    Corporate Vice President

    Sinclair Broadcast Group

  • Dan Callahan

    Senior Vice President

    Fox Corporation

  • Esther Maguire

    Head of Product Mktg & Strategy

    LG Ad Solutions

  • Joe Melaragno

    Head of Perf and Emerging Sales

    Samsung Ads

Date: Tuesday, December 12

Time: 11:40AM-12:30PM

Venue: Conference Room

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.