CTV Ad Days

Dec 12, 2023

Event details

Join us at CTV Ad Days New York for a day packed with live sessions and unique networking opportunities with the publishers, brands, agencies and ad techs leading the charge in CTV, FAST, AVOD, hybrid SVOD/ad-supported, addressable and programmatic advertising in North America.


Citigroup Center

New York City


Dec 12, 2023

Scaling premium campaigns on CTV

This session will delve into the dynamic world of Connected TV (CTV) advertising, covering the impact of addressable CTV gear, strategies for universal identifiers in a cookie-less world, and practical insights into measuring and optimizing ad performance. It will also explore the strategic role of programmatic guaranteed buys and private marketplaces. Attendees will gain actionable insights for navigating and leveraging the transformative potential of addressable CTV advertising.

  • Moderator

    Erick Opeka

    President & Chief Strategy Officer


  • Frank Deo

    Chief Technology Officer, Ad Tech

    Imagine Communications

  • Brian Hunt

    Corporate Vice President

    Sinclair Broadcast Group

  • Dan Callahan

    Senior Vice President

    Fox Corporation

  • Esther Maguire

    Head of Product Mktg & Strategy

    LG Ad Solutions

  • Joe Melaragno

    Head of Perf and Emerging Sales

    Samsung Ads

Date: Tuesday, December 12

Time: 11:40AM-12:30PM

Venue: Conference Room

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