Monetizing Content on Every Screen

Media companies can only keep pace with evolving viewing behavior by delivering a compelling user experience, from device to navigation to content and, yes — even advertising.

Consumer demand for content anywhere can only be supported in the long-term by successful business models that generate consistent revenue. But aggregating advertising audiences across platforms and serving fresh, relevant inventory has been easier said than done for the many operators, programmers and broadcasters whose future video revenues depend on it. While not a new challenge, this daunting requirement will only grow more imperative as content creators and distributors rethink how content is monetized in a multiscreen world. Dynamic ad insertion (DAI) and cutting-edge support strategies are playing a critical role, helping to rewrite the rules of making money in a fragmented viewing world.

Your eBook awaits!

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Imagine Communications places cookies on your computer to help make our website better. By continuing to browse our website we will assume that you agree to the placing of these cookies. For more information on these cookies, including how to manage your cookie preferences through your browser settings, please see our Cookie Policy