Monetizing Content on Every Screen

Media companies can only keep pace with evolving viewing behavior by delivering a compelling user experience, from device to navigation to content and, yes — even advertising.

Consumer demand for content anywhere can only be supported in the long-term by successful business models that generate consistent revenue. But aggregating advertising audiences across platforms and serving fresh, relevant inventory has been easier said than done for the many operators, programmers and broadcasters whose future video revenues depend on it. While not a new challenge, this daunting requirement will only grow more imperative as content creators and distributors rethink how content is monetized in a multiscreen world.

Dynamic ad insertion (DAI) and cutting-edge support strategies are playing a critical role, helping to rewrite the rules of making money in a fragmented viewing world.

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Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.