On Episode 15 of the IBC Podcast, Steve Reynolds, President of Imagine Communications, speaks about where the broadcast industry is headed in 2022 and beyond.

Reynolds discusses how the challenges of the past two years led to a rapid acceleration of direct-to-consumer (DTC) and free ad-supported streaming TV (FAST) services and have driven demand for video distributed by the cloud.

Is Reynolds sounding the death knell for linear TV? Tune in to find out and get his perspective on:

  • How remote production shifted from conference PowerPoint to mainstream
  • Predicted linear vs. digital TV ad spend over the next decade
  • The steps broadcasters must take to maintain margins in an increasingly fragmented TV landscape
  • How there’s a lot more to cloud playout than “playout” ― and why it matters

This episode is supported by Imagine Communications and presented by IBC365 editor George Bevir.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.