Buy & Sell-Side Automation 101: How to Knock Down Integration Barriers

Automating campaigns for buy and sell-side simplifies how buyers view and purchase inventory, but “full” automation requires deep integration within ad fulfillment across the entire ecosystem.

We’re pleased to welcome our partners at Innovar to our Symposium stage to share their expertise in seamlessly connecting buy- and sell-side operations via next-gen ad tech that automates pre-buy, media distribution and creative instructions to optimize operational performance and maximize revenue potential.