An assortment of Imagine Communications equipment against a dark gray brick wall.

These are heady times for an industry that has no choice but to shift to a more agile technology platform to better combat new competitive challenges and keep pace with rapidly evolving content consumption patterns. Media companies must simultaneously support existing operations and infrastructures while mapping out a roadmap to a future facility that will bring new levels of flexibility and efficiency.

While the entire media workflow chain, from ingest to distribution, is undergoing disruption, an argument can be made that no segment of the media industry is going through a more challenging transition period than live production. Sure, the simultaneous evolutions from HD to UHD, SDI to IP, CapEx to OpEx, and so on, are profoundly impacting all media operations. But live production lives on the frontlines. Pangs of progress are felt more acutely in an environment in which precision and reliability are bedrock requirements, and mistakes can be ruinous to both reputation and annual revenue.

We recently recorded three customer success stories in the live production space that provide a sampling of the work being done to accommodate the multifaceted needs of this segment of the industry.

Confounding the situation is that no two production facilities have identical requirements. Some are in the positon to build out a forward-looking facility, whether a studio or OB truck, from scratch. Others must make choices based on existing infrastructure, plotting out a next-gen roadmap that takes into account existing lifecycles and other transition timelines. Others may vary significantly in terms of their comfortability with next-gen architectures. Some facilities, depending on a number of factors, may want to leap into the deep end of the IP domain, while others may prefer to dip a toe before jumping in.

It’s a mixed matrix, to be sure. But the one thing all production facilities have in common is the requirement that anything they invest in today puts them on a future-looking path that will eventually lead to the agile and versatile facility they will required to meet consumer requirements and keep them comfortably ahead of the competitive curve.

Imagine Communications recently recorded three customer success stories in the live production space that provide a sampling of the work being done to accommodate the multifaceted needs of this segment of the industry. All three of these cutting-edge companies required a solution that resulted in a state-of-the-art facility that would be relevant today but futureproofed against the blistering pace of the advancement of technology. All required conformance with current and future industry standards and the ability to support multivendor environments. And each needed assurances that it would be able to meet the current and future market demands of its customers well into the future.

What follows are summaries of these recent customer engagements and how each respective production specialist chose its own unique route to the facility of the future. Detailed, step-by-step descriptions can be accessed through the links provided below.

VICE Media Converts Brooklyn Headquarters into IP-based News Production Center

One would expect “the definitive guide to enlightening information,” which is how VICE Media describes itself on social media, to be an envelope pusher when it comes to building out a technology foundation to support its latest television enterprise. The technologists at VICE Media didn’t disappoint, pulling together a state-of-the-art news production control room for its recently launched VICE News Tonight show that’s based on IP technology and built to keep the avant-garde media organization operating on the cutting-edge of video production for years to come.

Desiring a best-of-breed, multivendor solution for its new IP-based production center at its New York headquarters, VICE required equipment suppliers to adhere to industry standards for the transport of video and audio over IP networks and to support commercial off-the-shelf (COTS) IP switching and routing equipment. Imagine Communications’ Selenio™ MCP media processors, equipped with Uncompressed over IP (UCIP) modules that serve as on- and off-ramps to IP networks, were selected to move media in and out of the IP domain, encapsulating legacy SDI signals into the IP network based on the SMPTE 2022-6 and AES67 standards, coordinated via VSF TR-04. Continue reading...

Imagine Communications’ Platinum Router Takes Starring role in Revitalization of BBC Studioworks’ Television Centre

Given the industry’s ongoing transition from HD to UHD, as well as the increasing prominence of IP for transporting video and audio signals, Studioworks’ technical team was challenged to purchase technology for its revitalized Television Centre that is optimized to meet today’s demands but also capable of satisfying the video consumption appetites of at least another generation of UK television viewers. Future support for IP-based production, UHD and HDR was imperative.

The design of the new Studioworks facility utilizes two Imagine Platinum™ IP3 28RU router frames. Both routers support a mixture of copper and fiber connectivity and have interface modules to link to the facility-wide MADI audio infrastructure. It is anticipated that the router’s support for hybrid SDI-IP workflows will provide the company with a smooth and seamless transition path from HD to UHD, HDR and, eventually, higher resolution formats – as well as putting Studioworks on the path to all-IP operations. Continue reading...

tpc Accelerates Next-Gen Journey with First-Ever All-IP UHD OB Van

When tpc, one of the busiest and most forward-looking broadcast production companies in Europe, was confronted with the retirement of a long-serving outside broadcast truck, the Swiss company made the decision to construct a replacement that would remain state-of-the-art for years to come. That meant building a mobile production unit that was IP at its core and optimized for UHD — but still capable of handling SDI-based signals and cranking out HD content as current market demands dictate.

At the heart of the installation is Imagine’s Selenio™ Network Processor (SNP),which supports the processing of uncompressed UHD signals over IP in conformance with SMPTE ST 2110, the industry-consensus standard for the transmission of video, audio and metadata over IP networks. The recently approved SMPTE ST 2110 is the current destination of the IP standards roadmap endorsed by the Alliance for IP Media Solutions (AIMS). The SNP supports a variety of SDI and IP inputs, as well as HD and UHD formats, enabling tpc to process uncompressed high-quality video signals to meet all customer preferences without requiring a mezzanine compression scheme or relying on nonstandard, proprietary hardware.

It the end, soothing the transition-frayed nerves of live production companies and providing the peace of mind that frees them to make investments today comes down to offering an extensive selection of options for completing their next-gen journeys. Every live production organizations understand that taking the first steps toward the IP Promised Land starts with finding a technology partner that understands today’s live production environment and what will be required to get to the facility of the future at a comfortable pace and without disruption.

October 25, 2017 - By Imagine Communications
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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.