This year’s IBC Leaders’ Summit looks at the new media ecology, from the emerging behaviour of ‘Generation C’ to the rise of companion screens and the growing power of data analytics, all underpinned by some exclusive research specially commissioned for the conference by Deloitte.
The IBC Leaders’ Summit, an exclusive invitation-only event designed specifically for the most influential and visionary people in the electronic media and entertainment industry, takes place on 12 September 2013 in Amsterdam, Netherlands, at the same time as the IBC convention.
IBC Leaders’ Summit Consultant Editor, Graham Lovelace, said, “This research has been commissioned in order to help media companies review and refine their strategies based on the very latest information about viewer behaviours and the power of data in the new era of connected TV. The findings will provide an invaluable insight into the current state of the market at a time of rapid industry change and will shape the debates that unfold during the Summit.”
Details of the research will be available here. This year’s Summit has the over-arching title ‘Please Adjust Your Set: Retuning Your Strategy for the Connected Era’, and features a streamlined set of sessions for an intensive day of high-level discussion and debate about the new connected world.