2. Attracting Talent

Strategies for recruiting tomorrow’s media leaders

The best time to build a workforce pipeline is in advance of a talent gap, whether it’s due to retirements, job shifts, or creation of new roles with new responsibilities. Recruitment can be a long, uneven process, and rarely is there an easy fix that can quickly address capacity issues or beef up capabilities in the short term.

But even in reactive scenarios, it’s still possible to set the stage for hiring the best possible candidates. While compensation will always matter to any potential hire, particularly in a competitive landscape, quality of life is also a high priority for many younger employees. For example, the option of working remotely, some or all the time, is no longer a luxury — it’s often an expectation.

Other recruits are seeking a sense of purpose. For them, understanding the context and meaning of their work will be important. They may be interested in knowing how they are contributing not just day to day, but in a larger sense — as part of the organization and within the larger industry.