3D topographical map of Europe.
Global TV advertising expenditure will reach $219 billion in 2018 for the 55 countries covered in the TV Advertising Forecasts report from Digital TV Research, up by 32% – or $53 billion – from 2012.

TV advertising spend grew by 4.4% in 2012 to $167 billion, but only 2.8% growth is forecast for 2013 as the recession bites again in several European territories. The much-touted quadrennial effect took place in 2012 (and will also occur in 2016) whereby the advertising industry is boosted by the US Presidential elections, the summer Olympics in London and the Euro soccer championships in Poland and the Ukraine.

Ups and downs of revenues

2009 was a terrible year for the advertising industry. Although a rebound was recorded in 2010, many countries dipped again in 2011, improved in 2012 and several are likely to decline again in 2013.

TV advertising expenditure will more than double in Latin America between 2008 and 2018, due to the buoyant economies, Brazil hosting both the Olympics and the soccer World Cup, but also because of high inflation in some countries, such as Argentina.

However, TV advertising spend in Western Europe will only be 11% higher in 2018 than in the pre-recession year of 2008. Excluding the booming Russian market, TV advertising in Eastern Europe will still be lower in 2018 than the 2008 total.

Although there will be some improvement in most countries in 2013, TV advertising expenditure is forecast to fall for 19 (mostly European) of the 55 countries covered in the report in 2013. However, 2014 (and onwards) will be better, with only Croatia and the Czech Republic declining in 2014.

From the $52.6 billion TV ad spend to be added between 2012 and 2018, $18.2 billion will come from the US, followed by an extra $5.6 billion from China, $4.6 billion from Brazil and $3.7 billion from Japan. However, Argentina,

Contact Sales Icon

Contact Sales

Get in touch with our sales team to see how we can work together


Area of Interest

Inquiry Details

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Contact Support Icon

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us



Technical Support Contact Numbers

Americas & Canada:
Europe & Africa:
Middle East:

24x7 MyImagine Care+ Technical Support:

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7

Log in or sign up

portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.