Stay ahead of the curve in the ever-evolving world of CTV advertising.
Discover the latest industry perspectives on CTV Ad Buying, featuring valuable insights from ad agencies on:
CTV vs Linear Ad Buying
Key Challenges
Brand Safety and Ad Loads
Measurement Expectations
BONUS: The Impact of Netflix and Disney+ on CTV Pricing
Unlock exclusive insights with our comprehensive survey.
Overall, the survey suggests that a significant number of respondents plan to invest in CTV in the near future:
As a leading provider of Ad Tech solutions for TV broadcast, Imagine is committed to delivering actionable data that empowers quality ad decisioning across CTV and linear.
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Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.
Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.
Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.
