The NAB Show is finally back in person — and so are we!

We are eager to get back to networking in person and sharing the excitement as the doors reopen on our industry’s seminal event.

If you are attending NAB this year, be sure to stop by our booth, C2122, located in the Central Hall.

See you in Las Vegas!

Can't miss sessions

Sunday, April 24

A couple laying together on a couch

The Importance of Creating a Linear-Like Advertising Experience for Connected TV

Time: 1:00 – 1:30pm (PT)
LocationCapitalize Experiential Zone

With the rapid growth of streaming, media companies are eager to maximize ad revenue by selling campaigns across platforms to all audiences. Premium advertisements are often withheld from OTT monetization because addressable advertising does not have the quality and controls that advertisers have come to expect from linear TV. This session will discuss the challenges in addressable OTT cloud monetization and best practices to support premium advertising.

SPEAKERS

  • Brad Herman
    SVP Product Management, Ad Tech, Imagine Communications
    Read Bio >>
  • Al Lustgarten
    SVP Technology & Information Services, Hearst Television
    Read Bio >>
picture of clouds with geometric squares overlayed on top

Faster, cheaper, better. Are we really talking about the cloud?

Time: 2:30 – 3:00pm (PT)
LocationCapitalize Experiential Zone

Operating in the cloud has come a long way in a short span of time. The M&E industry’s transition to the cloud has accelerated from the experiment phase of cautious tests and costly trials to the real-world stage of running and monetizing premium channels reliably and more cost-effectively. Join Imagine Communications and AWS for an informative session on leveraging the business-driving power and potential of cloud-native architectures for broadcast and digital.      

SPEAKERS

  • Thomas Edwards
    Principal Solutions Architect, AWS
    Read Bio >>
  • John Mailhot
    CTO Networking & Infrastructure, Imagine Communications
    Read Bio >>
  • Andy Warman
    SVP, Playout, Imagine Communications
    Read Bio >>

MODERATOR

  • Steve Reynolds
    President, Imagine Communications
    Read Bio >>
An image of a man standing on stairs with money raining on him

Banking on the cloud for business continuity and revenue protection

Time: 4:00 – 4:30pm (PT)
LocationCapitalize Experiential Zone

Natural and manmade disasters or cyberthreats can strike with little or no warning, and increasingly, media companies are moving to the security and assurance of cloud technology as an immediate, practical solution for business continuity. Join us as we speak with premier broadcasters Sinclair Broadcast Group and New England Sports Network (NESN) on how they’ve taken to the cloud to protect their high-value assets and safeguard ad revenues.       

SPEAKERS

  • JW Linkenauger
    VP Advanced Advertising Support Operations, Sinclair Broadcast Group 
    Read Bio >>

  • Kenny Elcock
    VP Engineering, NESN
    Read Bio >>

  • Aaron Tunnell
    Principal Business Development Manager, AWS  
    Read Bio >>

MODERATOR

  • Steve Reynolds
    President, Imagine Communications
    Read Bio >>
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IP Showcase logo

AIMS Progress Report

Time: 12:00 – 12:30pm (PT)

NFL Media New Facility at Inglewood

Time: 12:30 – 1:00pm (PT)

Ground-Cloud Integration and the VSF GCCG Working Group

Time: 1:00 – 1:30pm (PT)

Location: Booth W5222
Full Details of Sessions >> 

Monday, April 25

Tuesday, April 26

A pulsating bulb

Designing a Modern Production Facility Doesn’t Have to be a Science Project

Time: 10:00 – 10:30am (PT)  
Location: Create I-Zone

Every production has unique workflows and requirements. How do you choose between SDI and IP devices? How do you keep up with rapidly evolving media formats like HDR, UHD or even 8k? How are new efficiency requirements affecting production?

Despite all the variables, designing a modern facility is no longer a science project. Future-focused media companies have cleared the path and can offer insight you need to make your move.

Hear directly from key decision makers the design approach being implemented in today’s newest media production systems.

SPEAKERS

  • Barbara Lange
    Principal and CEO, Kibo121
    Read Bio >>
  • Jesse Janosky
    Engineering Manager, Insignia Event Services
    Read Bio >>
  • Zack Bacon
    SVP, Chief Broadcast Engineer, 12th Man Productions, Texas A&M University Athletics
    Read Bio >>

MODERATOR

  • Cassidy Phillips
    VP Networking Solutions, Imagine Communications
    Read Bio >>
A person standing on ladders writing in a cloud

Plan, Originate and Monetize Premium-quality Channels in the Cloud for All Screens

Time: 2:30 – 3:00pm (PT)
LocationAWS Booth

A compelling and engaging viewing experience is built on pristine video and audio quality, seamless transitions from content to promos and ads, and graphic branding that informs and provides value to the audience. Viewers respond by spending more time on these channels, returning frequently when there is content worth watching. They are turned off if there are endlessly repeating ads and promos, jarring graphics and slates, and transitions at the wrong times in the programming.

With cloud technology, a premium viewing experience is possible on all screens. In this session, we will explore the latest techniques and capabilities to streamline the processes used to plan, make and monetize linear programming and video-on-demand content with ads and triggers for local and targeted dynamic ad insertion, allowing media companies to extract the maximum revenue potential from their assets.

SPEAKER

  • Andy Warman
    SVP, Playout, Imagine Communications
    Read Bio >>
A close up of a woman's eye
IP Showcase logo

Managing Mono Audio in a ST2110 / NMOS environment

Time: 10:30 – 11:00am (PT)

Interoperable JPEG-XS with ST2110 and NMOS

Time: 3:00 – 3:30pm (PT)

Location: Booth W5222
Full Details of Sessions >> 

Check out our latest products & solutions

Selenio™ Network Processor

Got a problem with a signal?
Throw an SNP at it.

Our industry-acclaimed 1RU platform provides a full-featured UHD/HDR toolkit ― now adding UHD/HDR transport with JPEG XS for next-gen contribution across the country or into the cloud!

Magellan™ Control System

Fast, flexible, reliable solution for the modern facility

Embark on your facility’s technology transformation from baseband to IP, meeting every investment, operational and workflow challenge along the way.

ADC™ Flex

Customizable, remote-ready playout automation

Introducing ADC Flex, a modern, open platform extension of ADC, the automation standard at the heart of playout facilities around the world. 

GamePlan™

Stop being held back by inflexible systems.

Our modern, cloud-based optimizer and spot placement engine will make you a lean, mean money-making machine.

Nexio NewsCraft™

Agile. Reliable.
Remote-friendly.

Our elegant and fully integrated production solution helps you get your news on-air quickly and cost-effectively from wherever your operators are located.

xG Linear™

Innovative, efficient, scalable traffic for MVPDs

xG Linear™, from Imagine Communications, is an enterprise-level advertising campaign management service.

Aviator Cloud-Native Platform

Imagine Aviator lets you leverage the best of cloud at your fingertips for a powerful converged solution to originate and monetize linear programming and video-on-demand content.

Designed for broadcast TV and digital TV, Aviator enables you to meet audience demands for sophisticated, premium-quality channels and content across every screen, while priming all programming for seamless local and dynamic ad insertion.

Register for the show

We are looking forward to seeing you at the show this year.

map of the Las Vegas Convention center indicating where the Imagine booth is

Meet with us at NAB

Monday, 24 April - Wednesday, 27 April

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