With television audiences—and hence television advertising revenue—fragmented across platforms, screens and ecosystems, broadcasters need to transition to selling their audience using one campaign and one currency, regardless of platform.

This kind of converged selling will need to maintain the quality and brand safety traditionally associated with linear TV, while offering the speed and precision targeting enabled by digital. This session from TVOT LIVE! 2022 examines emerging converged-selling strategies and best practices and identifies the new technologies and solutions that enable them. 

Panelists:

  • Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
  • Hasan Rahim, VP of Advanced TV, a4 Advertising (Altice USA)
  • Steve Reynolds, President, Imagine Communications
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portatif of Steve Reynolds

President

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Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.