August 1, 2023

Seasoned pro brings 25 years of experience leading major broadcast technology brands

Imagine Communications announces the appointment of industry veteran Kyle Luther to the position of vice president, Americas sales. In his new role, Luther will be responsible for driving the sales strategy for Imagine’s leading-edge portfolio of playout and networking solutions, fostering customer engagement and strengthening the company’s position across the region.

Luther brings to Imagine more than 25 years of experience in the media and entertainment industry and a deep understanding of the playout and video technology sector. Prior to joining Imagine, Luther held sales leadership positions with a veritable who’s who of broadcast technology brands, including Ross Video, Grass Valley and TVU Networks. His impressive career includes a proven track record of leading sales teams to greater market impact and driving double-digit sales growth.

“We are very pleased to welcome Kyle to the Imagine team and are confident that his customer-centric approach aligns perfectly with our commitment to delivering innovative and reliable solutions to our clients,” says Brendon Mills, general manager, playout and networking, at Imagine Communications. “His ground-up understanding of our customers’ businesses and strong relationships with key decision-makers across the industry will not only solidify our existing partnerships, but also open doors to new account opportunities.

“Kyle’s proven leadership and deep experience in the M&E technology sector will be instrumental in steering our sales efforts to new heights.”

Luther has established himself as a respected and accomplished professional in the broadcast sector, dedicated to leading sales teams to achieve higher levels of customer engagement. His rich experience includes implementation of efficient, lean methodologies and processes; establishing a metrics-driven culture; and developing a highly successful go-to-market strategy for the sports vertical sector.

“I am truly excited to join this storied organization, leading a sales force that is recognized across the industry for its dedication to serving its customer base,” says Luther. “I look forward to collaborating with the exceptional team at Imagine and leveraging my expertise to drive growth and further strengthen the company’s market-leading position.”

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.