Blog
Optimize linear
Reduce operational costs and increase revenues by automating and optimizing ad placement for linear TV.
Increase your profitability
For advertisers, linear TV is still the platform of choice; but to maximize yield, you need to streamline operations and increase operational efficiency. Imagine’s inventory optimizer lets you to do just that. It’s flexible hybrid operations allows you to manually designate guaranteed spots while it automated optimized placement handles everything else.
North American Broadcasters
Increase efficiency and profits by automating your ad sales and traffic workflows.
Global Broadcasters
Increase revenues and lower costs in a cross-platform world.
MVPDs
Increase ad management efficiency for your linear TV, streaming CTV, and FAST channels.
How Imagine can help
Drive profitability and lower costs through automated ad placement and inventory optimization, freeing up your staff and resources for other growth initiatives.
Increase linear TV ad revenue
By transitioning to a single-currency trading model based on audience, you can dramatically increase the yield on your linear inventory. Automation and inventory optimization allow you to boost revenues by up to 20%, while dramatically reducing your workload to lower costs. Of course, to unlock these benefits, you’ll need a powerhouse inventory optimization tool in your corner.
Streamline ad operations
By automating and optimizing ad placement, not only can you reduce the workload associated with trading linear TV by up to 80%, but your staff will be free to focus on other growth initiatives to expand your business. With the right tool, all you need is reliable audience forecast data.
Maximize profits with automated, audience-based ad trading.
Discover a more efficient and flexible way to trade non-premium linear ad inventory.
Related products
Increase the profitability of linear TV
Leverage the latest viewership data for smarter ad placement and ongoing inventory optimization with our award-winning GamePlan™ optimizer and spot placement engine.
Optimization
GamePlan™
Lower opex and increase revenue by automating and optimizing ad placement for linear TV.
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Professional Services
We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
Consulting
Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
Latest insights
Insights and resources
Automating TV Advertising: Cutting Costs and Streamlining Sales
Broadcasters are cutting costs and boosting efficiency with automated, audience-based ad trading. Learn how this shift optimizes inventory, reduces manual work, and maximizes revenue in…
Blog
Revolutionizing TV ad sales: How audience-based trading unlocks untapped revenue
TV ad sales are evolving. See how targeting audiences instead of time slots, broadcasters can automate trading and unlock revenue from non-premium inventory while keeping…
Press Release
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Sky Media
Sky Media optimized ad placement across 130 channels using Imagine’s GamePlan, improving efficiency and increasing revenues.
Ready to maximize your revenues?
Contact our experts today to get started.
