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Imagine Communications Signs Purchase Agreement with Clark Media for Platinum IP3 Router

Signed on showroom floor of NAB 2015, large scale router to be deployed in new HD/4K truck

Imagine Communications, a global leader in video infrastructure, advertising systems and workflow management solutions serving media networks, broadcast stations, digital media, communication service provider and enterprise markets, today announced the sale – officially signed on the showroom floor of NAB 2015 – of a Platinum™ IP3 router to Clark Media, a provider of HD mobile trucks and broadcast equipment with offices in New York and Los Angeles.

Platinum IP3 is the latest evolution in Imagine Communications’ innovative Platinum router technology, offering the industry-leading capabilities of the proven Platinum line of routers to customers with even the largest system requirements.

“We came to the NAB with the specific intention of identifying new technologies that would enable us to continue to offer our clients the most flexible technology options as we move to 4K and beyond,” said Gary Snyder, president and engineer, Clark Media. “Our new HD/4K mobile truck will be completely router-centric, so this was the most important decision that we made as we looked to build the remote production truck of the future, which needed to support 3G, 4K and even IP.”

“Having worked with Imagine Communications’ Platinum 9RU and 15RU in our HD fly-pack systems, we were familiar with the flexibility of the Imagine Communications Platinum family. Following first hand demonstrations of the IP3, we were confident it would handle all our current 3G and 4K signals as well as well as provide a pathway to IP solutions as the technology evolves. And because our HD/4K truck is currently under construction and will be integrated shortly, we were very fortunate to be able to purchase the Platinum IP3 router system right off the showroom floor.”

Like the rest of the acclaimed Platinum line, the enterprise-scale IP3 router integrates mixed-format video and audio routing, multiviewer functionality, mux/demux, frame sync and advanced I/O options such as MADI and fiber, all within a single, space-saving frame. The router for Clark Media will be configured to have both an HD/4K layer for the flexibility and will also have integrated Platinum SX-Pro PX-SXP-64×6 multiviewers.

“Clark Media has been a longstanding customer, and we are pleased that they thought of Imagine Communications first when building out their new HD, 4K truck,” said Steve Reynolds, chief technology officer, Imagine Communications. “A key benefit of the Platinum IP3 is its ability to support a path to an all-IP future, as well as its ability to expand to sizes of 2048×2048 and beyond, with signals of up to 3Gb/s video or 10 gigabit Ethernet. And most importantly for Clark Media, the IP3 has a proven track record of deployment in mobile truck operations.”

For additional information on Imagine Communications’ end-to-end video infrastructure, advertising systems and workflow management solutions, stop by NAB booth 2702 or visit www.imaginecommunications.com.

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About Clark Media
Clark Media provides HD mobile trucks and broadcast equipment rentals including custom built HD and 4K production systems. The company has locations in Burbank and New York that allows them to provide production resources nationwide. www.clarkmedia.com

About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

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