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ELTA TV

Taiwanese broadcaster modernizes playout for coverage of record-breaking global football tournament

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ELTA TV Office

Fast-turnaround sports operations for demanding live coverage and 24/7 programming

ELTA Technology is a leading Taiwanese sports and entertainment broadcaster. Founded in 2000 and based in Taipei, ELTA delivers multiscreen digital services through Chunghwa Telecom MOD and its own OTT service, ELTA.tv. Its extensive sports offering includes coverage of the FIFA World Cup, the Olympic Games, the NBA, Major League Baseball, and Formula 1. ELTA’s programming also includes Taiwanese, Chinese, Korean, and Japanese dramas and popular variety shows.

K

Hours of live sports broadcast annually

%

Surge in 2026 MOD viewership compared to Qutar 2022

M+

World Cup-related content views on ELTA social media platforms

The challenge

As Taiwan’s exclusive FIFA World Cup™ broadcast rights holder for a fourth consecutive tournament, ELTA faced the challenge of delivering comprehensive coverage of the largest football tournament in history. With the competition expanding to 48 teams and 104 matches, ELTA needed to ensure fans could easily access every match and follow the tournament from start to finish without missing a moment of the action.

To prepare its playout operation for the tournament and ongoing 24/7 programming, ELTA was looking to upgrade its legacy Imagine automation with a modern platform and seamless workflow environment capable of supporting daily live recording and rapid-turnaround playout. The project moved ELTA to a fully integrated automation and ingest environment built around high-performance video servers and scalable, high-availability shared storage technology.

The solution

ELTA chose to modernize its playout facility with an integrated solution centered on Imagine Communications’ industry-proven ADC™ automation and Nexio+™ AMP video servers. Deployed ahead of this year’s global football tournament, the new system enabled reliable, fast-turnaround coverage while helping ELTA reduce operational risk during one of the year’s highest-profile live sports events.

At the center of the upgraded facility, Imagine’s widely deployed ADC automation coordinates channel playout, while high-efficiency Nexio+ AMP video servers manage content from ingest to air. Imagine IOX™ Express provides scalable, high-availability shared storage, and Motion™ asset manager software automates media movement between storage and playout. A Platinum™ VX 288 × 288 router handles signal distribution across the facility.

In ELTA’s modernized master control room, an SNP-XL with Master Control Lite (MCL) personality is configured as a dual downstream keyer (DSK) with 4K up/down conversion and frame rate conversion functionality. The SNP DSK supports a full 10-bit UHD resolution data path, including 10-bit UHD graphics and keys, as well as HDR operation for graphics. Together, these tightly integrated Imagine technologies support five ingest and five playout channels.

The new playout system at ELTA was implemented in association with local Imagine partner and systems integrator Interactive Digital Technologies (IDT).

Production Infrastructure

Selenio™ Network Processor

Manage HDR conversion, synchronization, JPEG XS compression, IP gateway, and more.
Selenio™ Network Processor

Playout and Channel Origination

ADC™

Stay on-air with flawless automated playout of your content and commercials.
ADC™

Playout and Channel Origination

Nexio+™ AMP

Seamlessly and reliably manage digital content from ingest to playout.
Nexio+™ AMP
ELTA TV Control Room

“Coverage of this year’s World Cup placed exceptional demands on our operation. Imagine gave us a stable platform that was ready before kickoff and familiar to our operators from day one.”

Portrait of Sally Chen
Sally Chen Chairwoman, ELTA Technology

The result

ELTA has relied on Imagine technology for many years, and this latest investment reflects its confidence in the stability of the company’s systems and the responsive local support provided by its Taiwan partner, IDT. Working together, the team completed the upgrade ahead of the tournament, giving ELTA a smooth path to a more productive and resilient operation without adding unnecessary complexity.

“Our viewers expect seamless access to the biggest moments in sports, and coverage of this year’s World Cup placed exceptional demands on our operation,” said Sally Chen, Founder & Chairwoman, ELTA Technology. “Imagine gave us a stable platform that was ready before kickoff and familiar to our operators from day one. By preserving the workflows our teams already know, we were able to minimize retraining and turn around live content quickly and confidently throughout the event.”

ELTA delivered record-breaking results during its 2026 World Cup coverage. Despite the challenges of broadcasting across multiple North American time zones, ELTA achieved more than 80% growth in both total TV viewership and OTT subscriptions compared with 2022, while generating more than 800 million social media views through a comprehensive, multiplatform content strategy.

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