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SET Expo 2026

August 17 – 20

Brazil’s most influential gathering for the media and entertainment technology sector, SET Expo draws broadcast engineers, executives, and innovators to São Paulo each year. Exhibitors and attendees from across Latin America and beyond convene to explore the latest advances in cloud-based production, IP workflows, streaming platforms, 5G connectivity, and immersive audio-visual experiences.

Meet us at the Ad Digital Booth #08

On stage

Streaming Reset & The Race for Profitability

Between 2022 and 2023, the streaming industry hit a turning point. After a decade of prioritising subscriber growth over profitability, the model broke — pandemic-era numbers deflated, churn surged, and investors demanded results. Netflix’s first-ever subscriber decline in 2022 was the wake-up call.

The industry has since pivoted to a hybrid approach: AVOD and FAST services are booming, advertising is back as a core revenue pillar, super-bundling is the new retention play, and original content spend has given way to licensing and catalogue optimisation.

Monday, August 17 | 11:20am | Sala 3

A headshot of Steve Reynolds
Steve Reynolds

Chief Executive Officer,
Imagine Communications

Milton Neto

CEO,
OffGrid

João Vitor Castro

Director of New Business,
Zedia

Fernando Bonifácio

Moderator,
SBT

Related products

Explore our industry-leading tech

Production Infrastructure

Selenio™ Network Processor

Manage HDR conversion, synchronization, JPEG XS compression, IP gateway, and more.
Selenio™ Network Processor

Production Infrastructure

Magellan™ Control System

Easily manage SDI/IP signal routing and monitoring via user-focused, customizable control interfaces.
Magellan™ Control System

Playout and Channel Origination

Aviator Automation™

Mix on-prem and cloud channels using a common control system to ensure consistent on-air operations.
Aviator Automation™

Playout and Channel Origination

Aviator Orchestrator™

Synchronize content, playlists, metadata, and channel status across all your on-prem and cloud-based sites.
Aviator Orchestrator™

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