2025 NAB Show
April 6-9, Las Vegas, Nevada, USA
Ready to elevate your media game?
Transformative solutions start here.
Whatever is on your NAB Show wish list, chances are good you’ll find it here — the only booth at the LVCC showcasing a full portfolio of Make TV and Monetize TV solutions.
Looking to amp up your productions with JPEG XS or HDR? Topple silos to operate linear and streaming channels more efficiently? Access a proven on-ramp to the cloud? Make your CTV or FAST service more profitable? Move from SDI to IP in a way that balances capability and cost?
You’re in the right place: W2067
Can’t-miss events
Friday, April 4, 2025
Review of SMPTE 2110 Suite of Standards and Recent Accompaniments
3:10 PM @ LVCC W224/225
SBE Ennes Workshop – Media Over IP
SMPTE 2110 is a suite of open standards to converge audio/video and IP network technology with improved flexibility, scalability, and agility. The standard specifies the carriage, synchronization, and description of separate elementary essence streams over IP for real-time production and playout. We highlight the integration of 2110’s compatibility with industrial, prosumer, and audio production and broadcast formats.
John Mailhot – Imagine Communications
Saturday, April 5, 2025
Capstone and Business Model for Media Over IP: ROI, Cost Analysis, and Selling to Management
3:25 PM @ LVCC W224/225
SBE Ennes Workshop – Media Over IP
What is the total cost of ownership related to SMPTE 2110 systems? When do these new systems show a return on investment? 2110 has been live in the field for years, offering hundreds of case studies for reference. Our solutions architects here reviews the operational expenses of several archetypal ST 2110 systems, with comparisons to legacy SDI counterparts, and an eye toward the virtualized cloud future.
Cassidy Phillips – swXtch.io
Brian Beckwith – Imagine Communications
Wednesday, April 9, 2025
Ground and Cloud – Maximizing Eefficiency by Using Both
11:00 AM @ LVCC W2831 Theater 3
IP Showcase
The cloud has proven to be technically capable of running channel origination jobs, but the important question is financial – when does the economics of the cloud pencil out, and when does it make sense to run on-prem. This session will explore the interplay of fixed and dynamic channel orchestration, and how to optimize the combination. Cloud economics are explored, while also looking at the costs and benefits of on-prem solutions. Orchestration plays in important role in combining these two deployment technologies to provide reliable solutions to today’s challenges – and tomorrow’s.
John Mailhot – Imagine Communications
Gareth Wills – Imagine Communications
Explore our industry-leading products and solutions
Live Production
Flexibly mix SDI with ST 2110 and cloud
Playout
Seamless orchestration, on-prem and in the cloud
Ad Tech
Monetize and optimize linear and CTV
Catch up on headlines from around the show
Imagine Showcases Live Production Innovations at 2025 NAB Show
Schedule time with our team
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