Let's start with the basics

In case you’re not familiar, here are the (very basic) basics. Server-Side Ad Insertion (SSAI) inserts ads directly into live or VOD streaming video content prior to delivery, rather than at the consumer device. Ads and video content are delivered to viewers in a single, seamless stream.

And with SSAI, you can finally make money from OTT. Here are 5 ways SSAI can impact revenue from day one.

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