Blog
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
In Ad Tech, trust Is the metric that matters most
Vídeo
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Vídeo
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Why Your Ad Business Needs a Total TV Transformation
Blog
Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue
In this blog, we explore a revolutionary ad sales platform designed for North American broadcast companies. We delve into how to streamline the sales process…
Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue
Blog
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
Blog
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
Vídeo
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Blog
5 Media Tech Predictions for 2023
Here are my top 5 predictions for 2023, along with insight on the modern tech enablers that will help media companies successfully navigate the year’s…
5 Media Tech Predictions for 2023
Blog
Cleared for landing: The smoothest route to linear/digital convergence
Traditional linear television has been around for more than 80 years, and in that time audiences have got used to its look and feel. They…
Cleared for landing: The smoothest route to linear/digital convergence
Vídeo
It’s All TV: Ad Buying and Selling in a Convergent World
FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? This panel of experts will debate…
It’s All TV: Ad Buying and Selling in a Convergent World
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Read how Imagine Communications and Operative are transforming TV ad sales for converged selling and cross-platform optimization of linear, on-demand, and CTV for North American…
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Transforming TV Ad Sales for Converged Selling and Cross-Platform OptimizationVídeo
How to Thrive in a Changing Media Landscape
From Imagine’s VIP NYC Event, hear the perspectives of global industry senior executives on how to thrive in a changing media landscape.
How to Thrive in a Changing Media Landscape
Vídeo
Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions
Steve Reynolds, President, Imagine Communications, and other panelists examine emerging converged-selling strategies and best practices and identify the new technologies and solutions that enable them…
Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions