Blog
OSI Traffic & Billing
Unify your linear and digital ad management
Reduce operational costs with a scalable solution that provides seamless management of your linear and digital campaigns under a single traffic and billing system.
Introducing OSI-X
Designed for North American broadcasters navigating Total TV convergence, the latest evolution of the OSI™ Traffic and Billing system offers a modern, intuitive experience with flexible deployment options. Whether deployed on-prem or in the cloud, the platform offers a highly secure environment and supports a wide range of linear, streaming, and CTV workflows.
NEW: Enable seamless interaction with a fully browser-based UI
NEW: Improve scalability with cloud deployment enhancements
NEW: Enhance security with SAML-compliant single sign-on
NEW: Choose flexible deployment options to suit business needs
NEW: Integrate with CrossFlight™ cloud-based ad sales platform
Automate your ad workflows
The proliferation of viewing platforms is increasing costs, while revenues decline due to fragmented audiences. With OSI™ Traffic & Billing, you can lower your operational overhead — while reducing swivel chair inefficiencies — by implementing a single solution that automates your order, scheduling, inventory management, and billing workflows across your linear and digital campaigns.
Beneficios
Reduce the cost of manual spot placement and meet delivery requirements for non-premium inventory by automatically adjusting to viewership levels.
One order, one invoice
Manage both linear and digital campaigns under a single traffic and billing system.
Automated order and copy ingest
Eliminate manual data entry — and data entry mistakes — for over 60% of orders received.
Two-way integration with Google Ad Manager
Eliminate the need to program and duplicate contract entry in multiple systems.
Automatic spot placement
Reduce spot touches by automatically sending spot placement based on TIP standards.
Managed Services support
Decrease your TCO while increasing your operational flexibility.
Open APIs based on industry standards
Easily integrate with a wide range of third-party products.
Your ultimate linear and digital traffic system for North American broadcasters
The modular platform offers powerful tools for sales, scheduling, traffic, accounting, and yield management. It seamlessly integrates with playout automation, internet ad serving, dynamic ad insertion, finance, and other operational systems, delivering a unified and efficient ad management solution.
Inventory management
Full 24-hour inventory management, including Auto Fill for playlist generation.
Spot placement
Best-in-class 24/7 spot placement engine with visual indicator for separation violations and oversell management for sold-out programs.
Order management
Cross-station and cross-platform orders enable single invoice generation and paperless distribution.
Import/Export
Easily integrate with a wide range of third-party products.
Características
User experience
Ingest new and revised electronic contracts utilizing industry standards from any source
Automatically send spot placement based on TIP standards
Break level reporting and oversell control
Single contract entry with GAM two-way integration
Escalabilidad
Custom log file generation for all playout vendors
Program and project management available
Deployment available on-site and remote
Managed Services with automatic backups, system monitoring and disaster recovery
Efficiency
Automatic contracts and copy imports
Fill remnant inventory automatically with Auto Fill
Clone copy rotations between stations
Automated integrated workflows for contracts and log times
Management for oversell inventory and advertiser separation violations
Electronic co-op invoicing, including notary signatures
Mass edit and update order lines
Nuestros socios tecnológicos
Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems, Finance, Ratings, Playout, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs.
Productos relacionados
Poderosos solos, excepcionales juntos
Aumente la eficacia y reduzca la carga de trabajo integrando los sistemas empresariales.
Venta de anuncios / OMS
CrossFlight
Consolidate complex ad sales processes into a single comprehensive, cloud-based platform.
Optimización
GamePlan™
Reduzca los gastos generales y aumente los ingresos automatizando y optimizando la inserción de anuncios en la televisión lineal.
Servidor de anuncios en vídeo
SureFire™
Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.
Servicios relacionados
Servicios
Maximice el rendimiento de su inversión y minimice los riesgos con la completa gama de servicios de Imagine para dar soporte, gestionar, guiar y optimizar sus aplicaciones e infraestructuras. Nuestros procesos, herramientas y métodos exclusivos garantizan el éxito de su negocio.
Servicios gestionados
Alivie el estrés de su personal de asistencia con la gestión de soluciones totalmente empaquetadas para aplicaciones de clientes en entornos Imagine.
Servicios profesionales
Le ayudamos a planificar y diseñar un sistema, a ponerlo en marcha, a formar a su equipo y a trabajar con usted para garantizarle el máximo rendimiento de la inversión.
Atención al cliente
Nuestros profesionales de asistencia altamente cualificados están preparados 24 horas al día, 7 días a la semana, para que sus sistemas funcionen sin problemas y usted pueda centrarse en dirigir su negocio.
Formación
Mejore sus competencias técnicas y profesionales al tiempo que aumenta la productividad y la eficacia al inscribirse en nuestros cursos de formación exclusivos.
Últimas noticias
Ideas y recursos
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
Blog
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Vídeo
Market Reality Check: Trading the Total TV Audience
Leading industry voices share how to bridge traditional and digital ad sales into one audience-first approach, unlocking better reach and ROI for TV advertisers.
Ready to unify your linear and digital ad management?
Contract our experts today to get started.
