Blog
Vídeo
El futuro de la tecnología publicitaria y el comportamiento del consumidor
Líderes de DiO, SVTA, DAZN e Imagine exploran cómo las innovaciones en segmentación, automatización y personalización están dando forma a la tecnología publicitaria. El panel aborda casos de uso reales...
Del caos a la claridad: cómo Total TV alinea ventas, operaciones y estrategia
Descubra cómo el modelo Total TV ayuda a las cadenas de televisión a racionalizar las ventas de publicidad, automatizar las operaciones y cambiar a una estrategia que da prioridad a la audiencia en todas las plataformas lineales y digitales.
Blog
Automatización de la publicidad televisiva: Reducir costes y agilizar las ventas
Las cadenas de televisión están reduciendo costes y aumentando la eficiencia con el comercio publicitario automatizado basado en la audiencia. Descubra cómo este cambio optimiza el inventario, reduce el trabajo manual y maximiza los ingresos en...
Blog
Revolucionando la venta de anuncios de televisión: Cómo el comercio basado en la audiencia desbloquea ingresos sin explotar
La venta de anuncios de televisión está evolucionando. Descubra cómo las cadenas de televisión pueden automatizar la comercialización y desbloquear los ingresos del inventario no premium...
Vídeo
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Vídeo
ST 2110 IP Live Production with Italy’s Lega Serie A
Deltatre and Lega Serie A discuss a successful ST 2110 IP deployment for live graphics in sports production, highlighting a standards-based approach and flexible, scalable…
Comunicado de prensa
Imagine Partners with Google Ad Manager
The partnership between Imagine Communications and Google Ad Manager bridges the gap between traditional linear TV sales and dynamic programmatic sales in the expanding digital…
Comunicado de prensa
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Vídeo
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Sky Media
Sky Media optimizó la colocación de anuncios en 130 canales utilizando GamePlan de Imagine, mejorando la eficacia y aumentando los ingresos.
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Vídeo
Unlocking the IP Journey – Scalable Solutions for Production Networks
Join TVBEurope for an in-depth conversation with technical experts from Microsoft and Pac-12, along with Imagine Communications and Arista Networks, as we explore the insights…
Blog
5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
Blog
Delivering Channels Everywhere with Aviator Orchestrator
Media and entertainment businesses are chasing a moving target. An evolving set of routes to reach consumers, along with their desire to watch “anytime, anywhere,”…
Blog
2024 Paris Games Drive Another Milestone: Widespread Live HDR Production
Live sport has always driven innovation in broadcasting, and iterations of the Summer and Winter Games have served as focal points in an industry looking…
Blog
Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther
Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with…