Blog
Comunicado de prensa
Imagine Introduces AI-Assisted Scheduling for Landmark™ Rights & Scheduling
New AI‑assisted capabilities within Landmark™️Rights & Scheduling leverage machine learning (ML) to streamline repeatable scheduling tasks while keeping humans firmly in the decision‑making loop.
Imagine Introduces AI-Assisted Scheduling for Landmark™ Rights & Scheduling
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
In Ad Tech, trust Is the metric that matters most
Blog
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Making Total TV Work
Vídeo
Market Reality Check: Trading the Total TV Audience
Leading industry voices share how to bridge traditional and digital ad sales into one audience-first approach, unlocking better reach and ROI for TV advertisers.
Market Reality Check: Trading the Total TV Audience
Blog
Del caos a la claridad: cómo Total TV alinea ventas, operaciones y estrategia
Descubra cómo el modelo Total TV ayuda a las cadenas de televisión a racionalizar las ventas de publicidad, automatizar las operaciones y cambiar a una estrategia que da prioridad a la audiencia en todas las plataformas lineales y digitales.
Del caos a la claridad: cómo Total TV alinea ventas, operaciones y estrategia
Blog
Automatización de la publicidad televisiva: Reducir costes y agilizar las ventas
Las cadenas de televisión están reduciendo costes y aumentando la eficiencia con el comercio publicitario automatizado basado en la audiencia. Descubra cómo este cambio optimiza el inventario, reduce el trabajo manual y maximiza los ingresos en...
Automatización de la publicidad televisiva: Reducir costes y agilizar las ventas
Blog
Revolucionando la venta de anuncios de televisión: Cómo el comercio basado en la audiencia desbloquea ingresos sin explotar
La venta de anuncios de televisión está evolucionando. Descubra cómo las cadenas de televisión pueden automatizar la comercialización y desbloquear los ingresos del inventario no premium...
Revolucionando la venta de anuncios de televisión: Cómo el comercio basado en la audiencia desbloquea ingresos sin explotar
Vídeo
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Comunicado de prensa
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Integrated Ad Tech with Salesforce Media Cloud
Vídeo
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
Sky Media
Sky Media optimizó la colocación de anuncios en 130 canales utilizando GamePlan de Imagine, mejorando la eficacia y aumentando los ingresos.
Sky Media
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Why Your Ad Business Needs a Total TV Transformation
Vídeo
Unlocking the IP Journey – Scalable Solutions for Production Networks
Join TVBEurope for an in-depth conversation with technical experts from Microsoft and Pac-12, along with Imagine Communications and Arista Networks, as we explore the insights…
Unlocking the IP Journey – Scalable Solutions for Production Networks
Blog
Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue
In this blog, we explore a revolutionary ad sales platform designed for North American broadcast companies. We delve into how to streamline the sales process…
Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue
Blog
5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
5 Media Tech Predictions (and Resolutions) for 2024
Blog
Delivering Channels Everywhere with Aviator Orchestrator
Media and entertainment businesses are chasing a moving target. An evolving set of routes to reach consumers, along with their desire to watch “anytime, anywhere,”…
Delivering Channels Everywhere with Aviator Orchestrator