Blog
Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue
In this blog, we explore a revolutionary ad sales platform designed for North American broadcast companies. We delve into how to streamline the sales process…
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2024 Sports Broadcasting: Five Reasons IP Will Top the Leaderboard
Uncover the future of sports broadcasting! This blog explores the impact of IP technology on events, covering upgraded international venues, vendor flexibility, green initiatives, and…
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5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
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Introducing Imagine’s API Developer Portal
As the options for consuming content continue to increase, it’s difficult to predict where your viewers will watch TV or how to best monetize that…
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Delivering Channels Everywhere with Aviator Orchestrator
Media and entertainment businesses are chasing a moving target. An evolving set of routes to reach consumers, along with their desire to watch “anytime, anywhere,”…
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2024 Paris Games Drive Another Milestone: Widespread Live HDR Production
Live sport has always driven innovation in broadcasting, and iterations of the Summer and Winter Games have served as focal points in an industry looking…
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Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther
Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with…
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Disaster Recovery vs. Business Continuity for Broadcast Playout: What’s the difference and why does it matter?
Andy Warman demystifies the crucial differences between disaster recovery and business continuity in the realm of broadcast playout systems.
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Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Programmatic ad sales involve leveraging automated platforms and algorithms to sell and deliver ads to your viewers. While this approach offers convenience and efficiency, it…
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Taking Control: Achieving Linear-Like Ad Placement in CTV
As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV. In a recent Connected TV…
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Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
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Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
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5 Media Tech Predictions for 2023
Here are my top 5 predictions for 2023, along with insight on the modern tech enablers that will help media companies successfully navigate the year’s…
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Tackling the Creative Challenges of HDR
An increasing number of European broadcasters are investing in HDR production and distribution. They recognise that, to audiences, it makes an obvious difference; HDR is…
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From fixed purpose, to mixed purpose: What we really mean by flexible infrastructures
In the old days — 10 years ago — you built a broadcast facility for a purpose. Everything in that room was organised around that…
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The Integrated Approach to Playout
For greater interoperability in ST 2110 environments, Versio supports NMOS IS-04 and IS-05. These globally recognized specifications allow for IP devices to be discovered and…