Blog
Del caos a la claridad: cómo Total TV alinea ventas, operaciones y estrategia
Descubra cómo el modelo Total TV ayuda a las cadenas de televisión a racionalizar las ventas de publicidad, automatizar las operaciones y cambiar a una estrategia que da prioridad a la audiencia en todas las plataformas lineales y digitales.
Blog
Automatización de la publicidad televisiva: Reducir costes y agilizar las ventas
Las cadenas de televisión están reduciendo costes y aumentando la eficiencia con el comercio publicitario automatizado basado en la audiencia. Descubra cómo este cambio optimiza el inventario, reduce el trabajo manual y maximiza los ingresos en...
Blog
Revolucionando la venta de anuncios de televisión: Cómo el comercio basado en la audiencia desbloquea ingresos sin explotar
La venta de anuncios de televisión está evolucionando. Descubra cómo las cadenas de televisión pueden automatizar la comercialización y desbloquear los ingresos del inventario no premium...
Comunicado de prensa
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Sky Media
Sky Media optimizó la colocación de anuncios en 130 canales utilizando GamePlan de Imagine, mejorando la eficacia y aumentando los ingresos.
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Blog
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Vídeo
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Go behind-the-scenes of how the world’s leading Spanish-language media company is transforming its ad sales operations. Key takeaways include pro tips on using the latest…
Vídeo
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Comunicado de prensa
Australia’s Seven Network Shaping Converged Future of TV Trading with Imagine Communications
La cadena australiana Seven Network se asoció con Imagine para implantar una solución automatizada y optimizada de comercialización de TV Total pitch-to-pay.
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Read how Imagine Communications and Operative are transforming TV ad sales for converged selling and cross-platform optimization of linear, on-demand, and CTV for North American…
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Vídeo
The Importance of Creating A Linear-Like Advertising Experience For Connected TV
This session will discuss the challenges in addressable OTT cloud monetization and best practices to support premium advertising.
Vídeo
Connected TV World Summit 2021
In this session from Mediatel’s Connected TV World Summit, Imagine President Steve Reynolds joins Gert Marien from Proximus, Fahmeeda Cassim Surtee from DSTV Media Sales,…
Vídeo
Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions
Steve Reynolds, President, Imagine Communications, and other panelists examine emerging converged-selling strategies and best practices and identify the new technologies and solutions that enable them…
Vídeo
Next-Generation, Cloud-Based Advertising Sales Inventory & Revenue Management
In this panel session, Imagine Communications’ Chief Product Officer Rob Malcolm sits down with Jeff Eales, to discuss lessons learned, and the challenges overcome that…