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Del caos a la claridad: cómo Total TV alinea ventas, operaciones y estrategia
Descubra cómo el modelo Total TV ayuda a las cadenas de televisión a racionalizar las ventas de publicidad, automatizar las operaciones y cambiar a una estrategia que da prioridad a la audiencia en todas las plataformas lineales y digitales.
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Automatización de la publicidad televisiva: Reducir costes y agilizar las ventas
Las cadenas de televisión están reduciendo costes y aumentando la eficiencia con el comercio publicitario automatizado basado en la audiencia. Descubra cómo este cambio optimiza el inventario, reduce el trabajo manual y maximiza los ingresos en...
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Revolucionando la venta de anuncios de televisión: Cómo el comercio basado en la audiencia desbloquea ingresos sin explotar
La venta de anuncios de televisión está evolucionando. Descubra cómo las cadenas de televisión pueden automatizar la comercialización y desbloquear los ingresos del inventario no premium...
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Transformación multisitio de Bell Media
¿Qué ocurre cuando se combina la flexibilidad de la nube con el control de las operaciones multisede? Bell Media, una de las primeras empresas en adoptar la nube, explica cómo está configurando el futuro de la radiodifusión.
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5 Media Tech Predictions for 2025
Imagine CEO Steve Reynolds shares his top 5 M&E predictions for 2025. Spoiler alert: A couple of them may surprise you!
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Milestone 4000 SNP Shipments
The Selenio Network Processor milestone: 4,000 units shipped to 280+ customers, powering SDI-to-IP transitions, HDR conversions, and more.
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Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
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IP Everywhere
Part 2: Focus on Houses of Worship
Meet the Experts Gil Parente CEO Keith Vidger Principal Technology Consultant Chris Winnie Sr. Systems Engineer Watch the whole video: The Mission to Move to…
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IP Everywhere
Part 1: Focus on Sports Venues
Meet the Experts Ian Cobb Sr. IT Systems Architect Aron Kennedy Chief Broadcast Engineer John Mailhot CTO Networking & Infrastructure Yousuf Khan VP of Technical…
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Building Talent to Support M&E’s Next Transformation
A rapid change in broadcast technology has combined with a generational workforce shift — creating a skills shortage across the M&E sector. Here we present…
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Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue
In this blog, we explore a revolutionary ad sales platform designed for North American broadcast companies. We delve into how to streamline the sales process…
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2024 Sports Broadcasting: Five Reasons IP Will Top the Leaderboard
Uncover the future of sports broadcasting! This blog explores the impact of IP technology on events, covering upgraded international venues, vendor flexibility, green initiatives, and…
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5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
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Introducing Imagine’s API Developer Portal
As the options for consuming content continue to increase, it’s difficult to predict where your viewers will watch TV or how to best monetize that…
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Delivering Channels Everywhere with Aviator Orchestrator
Media and entertainment businesses are chasing a moving target. An evolving set of routes to reach consumers, along with their desire to watch “anytime, anywhere,”…
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2024 Paris Games Drive Another Milestone: Widespread Live HDR Production
Live sport has always driven innovation in broadcasting, and iterations of the Summer and Winter Games have served as focal points in an industry looking…