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TV of Tomorrow (TVOT) 2025

June 25 – 26

TV of Tomorrow (TVOT) brings together industry leaders, brands, agencies, and technology innovators to explore the evolving landscape of television and streaming. With a highly curated format, the event is designed to foster meaningful connections and showcase advanced work shaping the future of TV.

For Imagine customers, TVOT offers a unique opportunity to engage with the latest developments in interactive TV, audience measurement, and multi-platform strategies, providing valuable insights to stay ahead in a competitive market.

舞台上

Hot Topic Panel Market Reality Check: Trading the Total TV Audience

As media companies look to modernize their sales models, audience trading provides the opportunity to change how inventory is valued, sold, and scaled across linear and digital platforms.

Wednesday, June 25 | 2:20 PM | Dining Room

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史蒂夫-雷诺兹


Imagine Communications 首席执行官

tvbeat logo
罗伯特-法拉津

CEO u0026 Founder,
tvbeat

portrait of Inderpreet Sandhu
Inderpreet Sandhu

Global Head of CTV Partner Development u0026 Growth,
Google Ad Manager

portrait of Howard Shimmel
Howard Shimmel

Board Member,
datafuelX

portrait of Ben Vandegrift
Ben Vandegrift

VP, Measurement Solutions u0026 Innovations,
VAB

Beyond the Divide:
Unifying Linear and Digital TV

As live sports shift to streaming and viewer habits continue to evolve, the divide between linear and digital TV is narrowing. This panel explores how broadcasters, streamers, and media buyers are integrating ad strategies and workflows across platforms — and what it means for the future of TV advertising.

Thursday, June 26 | 9:45 AM | Dining Room

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史蒂夫-雷诺兹


Imagine Communications 首席执行官

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