Join these technical experts as they explore the future of advertising and how automation, AI, and programmatic technologies are transforming campaign execution and revenue generation.

Technology and updated business practices can streamline the most complicated local media campaigns. How are local media buying and selling leaders embracing this new era? How are technologies advancing the process and helping to boost revenue? How well is technology keeping up with industry needs?

Key Takeaways:

Automation-Driven Efficiency:
Explore how automation and modern ad tech are simplifying complex local media campaigns, reducing manual processes, and enabling faster execution across buying and selling workflows.

Performance-Focused Advertising:
Learn how programmatic and pay-for-performance models are helping broadcasters and advertisers optimize revenue by tying campaigns to measurable business outcomes and audience engagement.

AI-Powered Growth & Innovation:
Discover how AI and emerging technologies are enhancing targeting, campaign optimization, and cross-platform advertising strategies to meet the evolving needs of the media industry.