Imagine Communications, a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, today announced it has secured a contract with ITV, the UK’s largest commercial terrestrial television network, to implement its flagship Landmark™ Sales broadcast and multimedia advertising sales solution at ITV’s central London and Manchester facilities.
As change and innovation continues across the advertising ecosystem, ITV has selected the Imagine Communications advertising sales solution to be a central component of its media sales modernization program. Landmark Sales will enable ITV to continue to maximize opportunities across its many successful distribution platforms.
“We have had a long and collaborative relationship with Imagine and we are delighted to be able to continue this partnership as we modernize our Commercial Sales platform,” said Mark Smith, Chief Technology Officer, ITV.
“ITV is a market leader in the UK with outstanding brand recognition across its channels and platforms,” said Sarah Foss, vice president, product management, advertising management systems at Imagine Communications. “Our global advertising systems portfolio manages billions of dollars of advertising inventory each year and approximately five trillion advertising impressions for customers around the world. With that level of experience, coverage and performance, and a 25-year partnership with ITV, we are thrilled to continue our work with the implementation of Landmark Sales to help fully leverage the depth and breadth of channels and advertising models required for years to come.”
The Landmark Sales solution enables media companies to optimize advertising campaigns across multichannel, multimedia environments. The solution helps sellers control inventory and maximize revenue through efficient use of platforms, programming and sales efforts. The powerful campaign-led approach provides automatic spot placement for impression- , ratings- , and spot-based campaigns, as well as advanced advertising platforms such as video-on-demand ad sales for large-scale multichannel operators.
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关于想象通信
想象通信公司（Imagine Communications）通过变革性创新为媒体和娱乐行业赋能。世界各地的广播公司、网络、视频服务提供商和企业每天都依靠我们优化的、面向未来的多屏视频和收入支持解决方案来支持他们的关键任务运营。如今，全球近一半的视频频道都在使用我们的产品，我们的软件解决方案推动了全球近三分之一的广告收入。通过不断创新，我们正在提供业界最先进的 IP、云功能、软件定义网络和工作流程解决方案。访问 www.imaginecommunications.com了解更多信息，并在 Twitter 上关注我们 @imagine_comms.