Blog
Du chaos à la clarté : comment Total TV aligne les ventes, les opérations et la stratégie
Découvrez comment le modèle Total TV aide les diffuseurs à rationaliser les ventes de publicité, à automatiser les opérations et à adopter une stratégie axée sur l'audience sur les plates-formes linéaires et numériques.
Blog
Automatisation de la publicité télévisée : Réduire les coûts et rationaliser les ventes
Les diffuseurs réduisent leurs coûts et augmentent leur efficacité grâce à l'automatisation des transactions publicitaires basées sur l'audience. Découvrez comment ce changement optimise l'inventaire, réduit le travail manuel et maximise les revenus dans...
Blog
Révolutionner les ventes de publicités télévisées : Comment le commerce basé sur l'audience permet de dégager des revenus inexploités
Les ventes de publicités télévisées évoluent. Découvrez comment, en ciblant les audiences plutôt que les créneaux horaires, les diffuseurs peuvent automatiser les échanges et dégager des revenus de l'inventaire non premium tout en conservant...
Vidéo
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Communiqué de presse
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Vidéo
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Sky Media
Sky Media a optimisé le placement des publicités sur 130 chaînes en utilisant le GamePlan d'Imagine, ce qui a permis d'améliorer l'efficacité et d'augmenter les revenus.
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Vidéo
Unlocking the IP Journey – Scalable Solutions for Production Networks
Join TVBEurope for an in-depth conversation with technical experts from Microsoft and Pac-12, along with Imagine Communications and Arista Networks, as we explore the insights…
Blog
Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue
In this blog, we explore a revolutionary ad sales platform designed for North American broadcast companies. We delve into how to streamline the sales process…
Blog
5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
Blog
Delivering Channels Everywhere with Aviator Orchestrator
Media and entertainment businesses are chasing a moving target. An evolving set of routes to reach consumers, along with their desire to watch “anytime, anywhere,”…
Blog
2024 Paris Games Drive Another Milestone: Widespread Live HDR Production
Live sport has always driven innovation in broadcasting, and iterations of the Summer and Winter Games have served as focal points in an industry looking…
Blog
Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther
Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with…
Blog
Disaster Recovery vs. Business Continuity for Broadcast Playout: What’s the difference and why does it matter?
Andy Warman demystifies the crucial differences between disaster recovery and business continuity in the realm of broadcast playout systems.
Blog
Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Programmatic ad sales involve leveraging automated platforms and algorithms to sell and deliver ads to your viewers. While this approach offers convenience and efficiency, it…