Recorded at NAB Show 2026
How software-defined media facilities are transforming television production and delivery
As broadcasters continue adopting IP and software-based infrastructures, the focus is shifting from simply replacing SDI with IP to fundamentally rethinking how production resources are deployed, managed, and shared. While SMPTE ST 2110 has successfully enabled the industry’s transition to IP, many broadcasters are now looking at how to realize the full operational and technological benefits that IP infrastructure can deliver.
This session explores the Dynamic Media Facility (DMF) initiative and the role of the Media Exchange Layer (MXL) in enabling more agile, software-defined broadcast operations. Industry experts discuss how these technologies can enable flexible allocation of compute, storage, and production resources, while exploring practical approaches to interoperability and resource management across distributed production environments
What you’ll learn
- Why replacing SDI with IP is only the first step toward a truly software-defined broadcast facility
- How the Dynamic Media Facility (DMF) initiative aims to improve resource utilization and operational agility
- The role of the Media Exchange Layer (MXL) in enabling efficient media processing across software applications
- How broadcasters can dynamically allocate compute, storage, and production resources based on changing production needs
- Why interoperability, orchestration, and open IT standards are critical to future broadcast operations
- How DMF and SMPTE ST 2110 complement each other in modern media facilities
- The opportunities and challenges broadcasters face as they move toward more dynamic, software-defined production environments
“The DMF initiative is truly the key to start unlocking the practical and technological benefits that we can derive from an IP infrastructure.”
Speakers
Chief Executive Officer,
Imagine Communications
SVP, Product Management,
Imagine Communications
Senior IP Media Technology Architect,
European Broadcast Union
Senior VP of Production Technology,
CBS | Paramount
CTO,
Appear
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