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Recorded at SVG College Summit

A look at the strategy behind a phased transition that delivered a future-ready SMPTE ST 2110 broadcast infrastructure.

This session explores Pack Productions’ transition from an SDI to an IP infrastructure, connecting Murphy Center’s central control room to facilities five miles away at Reynolds Coliseum. Matt Byrd from PAC Productions walks through the real-world decisions, operational gains, and lessons they learned during this transition.

What you’ll learn

  • Key considerations for a control room upgrade, from system design and routing to signal management and production workflows.
  • Best practices for implementing an IP infrastructure with an ST 2110 backbone to improve flexibility and support multi-site expansion.
  • Infrastructure design considerations that increase operational efficiency while preparing your facility for future growth.
  • Balancing technical innovation with business goals, including revenue generation and enhanced fan experience, to build the case for a major infrastructure investment.

“With a 2110 backbone, it’s allowing us to give that control room more ins and outs, more independence, and the ability to do more shows, both in-house and at the digital level.”

Matthew Bryd Associate AD/Sr. Coordinating Producer – Pack Productions | NCSU Athletics
Case Study Session at SVG College Summit 2026
Portrait of Jimbo Haneklau
Jimbo Haneklau

VP of Sales, Sports and Live Events,
Imagine Communications

portrait of Matthew Byrd
Matthew Byrd

Associate AD/Sr. Coordinating Producer,
Pack Productions | NCSU Athletics

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