Recorded live at the IBC2024 Innovation Stage
Multisite Transformation: Shaping the Future of Broadcast
Discover how Bell Media overhauled its broadcast operations by consolidating five master control centers into two fully redundant, geo-diverse facilities, leveraging virtualization and cloud technology. In this fireside chat from IBC, Borika Vucinic, VP of Network Technology Services at Bell Media, sits down with Steve Reynolds, now CEO of Imagine Communications, to unpack a multi-year transformation initiative that reshaped Bell’s entire playout infrastructure. With candid insights, real-world anecdotes (including a flood), and lessons learned, this is a must-watch for broadcasters rethinking their operations strategy.
What you’ll learn:
- How Bell centralized five playout centers into two fully redundant, geo-diverse, business-continuity-ready hubs.
- The real business case for transformation and how targeted ad delivery on linear TV drove buy-in at the C-suite.
- Why starting with a minimum viable product (MVP) enabled a scalable, low-risk rollout.
- How Bell maintained uninterrupted service during a major flood in Montreal.
- Why operators embraced the shift to automation and intuitive, modern workflows.
- What broadcasters need to consider — funding, KPIs, team buy-in, and future-proofing with cloud.
