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Behind the Scenes: Creative Technology’s Impact on Live Event Production Worldwide

Recorded live at The All English Lawn Tennis Club, London

Curious about what goes on behind the scenes, delivering high-profile sports events? Discover how Creative Technology, a leading technology provider in live event production, successfully tackled some of 2024’s biggest sports projects, including the Paris Games, LIV Golf and Wimbledon.

Imagine’s James Rivers speaks with Steve Purkess, Head of Sport at Creative Technology, about the future of sports broadcast and how they’ve leveraged Selenio Network Processor (SNP) gateways integrated with Panasonic KAIROS switchers for live event production:

  • Bridging ST 2110 IP and SDI systems, enabling flawless and efficient switching
  • Delivering multi-vendor, multi-venue workflows seamlessly
  • Enabling operational ease and essential on-the-fly flexibility
Future Sport title card for the video.

portrait of James Rivers
James Rivers

Senior Playout Technical Architect,
Imagine Communications

portrait of Steve Purkess
Steve Purkess

Head of Sport,
Creative Technology

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