المدونة
Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther
Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with…
المدونة
Disaster Recovery vs. Business Continuity for Broadcast Playout: What’s the difference and why does it matter?
Andy Warman demystifies the crucial differences between disaster recovery and business continuity in the realm of broadcast playout systems.
المدونة
عزز إيرادات القناة السريعة مع الحملات الإعلانية بالبيع المباشر، باستخدام خادم إعلانات الفيديو SureFire
تنطوي مبيعات الإعلانات المبرمجة على الاستفادة من المنصات والخوارزميات الآلية لبيع الإعلانات وتقديمها للمشاهدين. وعلى الرغم من أن هذا النهج يوفر الراحة والكفاءة، إلا أنه...
المدونة
Taking Control: Achieving Linear-Like Ad Placement in CTV
As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV. In a recent Connected TV…
المدونة
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
المدونة
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
المدونة
5 Media Tech Predictions for 2023
Here are my top 5 predictions for 2023, along with insight on the modern tech enablers that will help media companies successfully navigate the year’s…
المدونة
Tackling the Creative Challenges of HDR
An increasing number of European broadcasters are investing in HDR production and distribution. They recognise that, to audiences, it makes an obvious difference; HDR is…
المدونة
From fixed purpose, to mixed purpose: What we really mean by flexible infrastructures
In the old days — 10 years ago — you built a broadcast facility for a purpose. Everything in that room was organised around that…
المدونة
The Integrated Approach to Playout
For greater interoperability in ST 2110 environments, Versio supports NMOS IS-04 and IS-05. These globally recognized specifications allow for IP devices to be discovered and…
المدونة
Cleared for landing: The smoothest route to linear/digital convergence
Traditional linear television has been around for more than 80 years, and in that time audiences have got used to its look and feel. They…
المدونة
Create broadcast-quality CTV advertising with Imagine SureFire on AWS
SureFire, a new cloud-native video ad server built on Amazon Web Services (AWS) by AWS Partner Imagine Communications, is designed for addressable CTV and includes…
المدونة
From CTV to FAST: Convergence is the Key to TV Advertising
المدونة
Premium quality and profit across every screen? Yes, it’s possible.
All media enterprises face an uncertain future. The ones who will success with be the ones who can respond most quality to new opportunities.
المدونة
HDR is a Genuine Game-Changer
Recent years have seen a huge amount of activity around both UHD and HDR in broadcast production. HDR promises to be a genuine game-changer because…
المدونة
The Live Production Support Engineer of the Future
Cassidy Phillips discusses what the future of the live support engineer role looks like.