Blog
Communiqué de presse
Imagine Introduces AI-Assisted Scheduling for Landmark™ Rights & Scheduling
New AI‑assisted capabilities within Landmark™️Rights & Scheduling leverage machine learning (ML) to streamline repeatable scheduling tasks while keeping humans firmly in the decision‑making loop.
Imagine Introduces AI-Assisted Scheduling for Landmark™ Rights & Scheduling
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
In Ad Tech, trust Is the metric that matters most
Blog
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Making Total TV Work
Blog
Du chaos à la clarté : comment Total TV aligne les ventes, les opérations et la stratégie
Découvrez comment le modèle Total TV aide les diffuseurs à rationaliser les ventes de publicité, à automatiser les opérations et à adopter une stratégie axée sur l'audience sur les plates-formes linéaires et numériques.
Du chaos à la clarté : comment Total TV aligne les ventes, les opérations et la stratégie
Blog
Automatisation de la publicité télévisée : Réduire les coûts et rationaliser les ventes
Les diffuseurs réduisent leurs coûts et augmentent leur efficacité grâce à l'automatisation des transactions publicitaires basées sur l'audience. Découvrez comment ce changement optimise l'inventaire, réduit le travail manuel et maximise les revenus dans...
Automatisation de la publicité télévisée : Réduire les coûts et rationaliser les ventes
Blog
Révolutionner les ventes de publicités télévisées : Comment le commerce basé sur l'audience permet de dégager des revenus inexploités
Les ventes de publicités télévisées évoluent. Découvrez comment, en ciblant les audiences plutôt que les créneaux horaires, les diffuseurs peuvent automatiser les échanges et dégager des revenus de l'inventaire non premium tout en conservant...
Révolutionner les ventes de publicités télévisées : Comment le commerce basé sur l'audience permet de dégager des revenus inexploités
Communiqué de presse
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Integrated Ad Tech with Salesforce Media Cloud
Sky Media
Sky Media a optimisé le placement des publicités sur 130 chaînes en utilisant le GamePlan d'Imagine, ce qui a permis d'améliorer l'efficacité et d'augmenter les revenus.
Sky Media
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Why Your Ad Business Needs a Total TV Transformation
Blog
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
Vidéo
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Go behind-the-scenes of how the world’s leading Spanish-language media company is transforming its ad sales operations. Key takeaways include pro tips on using the latest…
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Vidéo
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Communiqué de presse
Australia’s Seven Network Shaping Converged Future of TV Trading with Imagine Communications
Le réseau australien Seven Network s'est associé à Imagine pour déployer une solution automatisée et optimisée de commerce de télévision totale (pitch-to-pay).
Australia’s Seven Network Shaping Converged Future of TV Trading with Imagine Communications
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Read how Imagine Communications and Operative are transforming TV ad sales for converged selling and cross-platform optimization of linear, on-demand, and CTV for North American…
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Transforming TV Ad Sales for Converged Selling and Cross-Platform OptimizationVidéo
The Importance of Creating A Linear-Like Advertising Experience For Connected TV
This session will discuss the challenges in addressable OTT cloud monetization and best practices to support premium advertising.
The Importance of Creating A Linear-Like Advertising Experience For Connected TV