Audience based trading report
Maximize profits and customer satisfaction with automated, audience-based ad trading
Download the report and discover a more efficient and flexible way to trade non-premium linear ad inventory.
Streamline operations
Discover how automation simplifies manual spot trading cutting operational overhead by up to 80% and freeing sales teams to focus on high-value, strategic tasks.
Maximize revenue potential
Learn how audience-based trading can facilitate dynamic pricing by market demand, optimizing the monetization of non-premium inventory.
Enhance flexibility
See how audience-based trading improves advertiser satisfaction with competitive, tailored solutions designed to meet evolving needs.
Contents
Stop overselling and underselling with spot-based trading. Let your ad team focus on selling the audience, while powerful automation and optimization tools do the heavy lifting of finding that audience across your non-premium inventory. The result is higher profits and more flexibility in servicing your customers.
| 01. Challenge of spot based trading models: Current context |
| 02. Audience based trading: Core principles and key benefits for broadcasters and agencies |
| 03. Contract building blocks: 7 key components of audience-based trading deals |
| 04. Capabilities that are needed: Supporting systems and processes |
| 05. Direct response: A solution to the doom-loop of DR Arbitrage in US TV sales |
| 06. The journey of delivery: Key steps towards going live |
| 07. Linear (ABT) with VOD: Combining all inventory as a single sell |
| 08. Combing VOD with linear addressable: Combining all addressable inventory as a single sell |
| 09. Appendix: Contract building blocks and worked examples |
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