Blog
SureFire
Increase the profitability of streaming TV services
The video ad server for direct-selling premium inventory with linear-like control of ad placement that lets you achieve higher CPMs for CTV and FAST.
Level the CPM playing field
Protect your revenues as viewers continue to shift to streaming services. With the SureFire™ video ad server, you can realize higher CPMs for direct-sold premium inventory. It leverages linear-like ad placement and broadcast rules for superior ad decisioning across CTV, FAST, and addressable linear services — while integrating with your existing programmatic solution for non-premium traffic.
Avantages
Enable your ad sales team to sell streaming inventory at the same CPMs as linear with schedule-aware ad placement and control, while offering the quality guarantees advertisers expect.
Increase revenue
Realize higher CPMs by direct-selling premium streaming inventory.
Deliver broadcast quality
Bring linear brand rules, competitive separation, frequency capping, and other quality controls to streaming.
Improve programmatic fill rates
Combine direct sales with programmatic automation to eliminate unfilled breaks.
Enhance ad effectiveness
Leverage rich first- and third-party audience data to precisely target ads.
Eliminate fragmented workflows
Integrate with leading ad tech solutions and programmatic systems to sell both linear and streaming.
Harness the cloud
Increase scalability and flexibility with a cloud-based architecture.
Precise ad placement control with SureFire
Monetize premium linear, CTV, on-demand, and digital content. Navigate the dynamic media landscape strategically, driving ad revenue growth while streamlining operations. SureFire provides precise ad placement control across streaming platforms, offering versatile solutions for optimal ad server performance.
Linear control
Linear-like ad placement allows sales teams to direct-sell premium streaming inventory.
Linear addressable
Schedule targeted ads with precise placement control and quality checks.
FAST channels
Place targeted ads in FAST streams for a linear-like experience.
Linear parity
Connect with your traffic system for automated OTT ad decisions and create linear-like localized streams.
Caractéristiques
Functionality
Addressable linear and VOD ad decisioning
First- and third-party data decoration for targeting
Real-time tracking of impressions to control frequency
Simplified direct ad sales UI for FAST providers without existing ad tech
Architecture
Built for over 10 million ad decisions per second
Designed to auto-scale up or down to match demand
Leverages the best of cloud flexibility, services, and security
Integration
Interoperability with VAST, VMAP, BXF, and SCTE industry standards
Advanced ad tech ecosystem
Streamline your ad tech deployments with best-of-breed open API integrations to enable you to simplify your business operations, resolve workflow challenges and capitalize on emerging market opportunities.
Produits apparentés
Puissants seuls, exceptionnels ensemble
Augmenter l'efficacité et réduire la charge de travail en intégrant les systèmes d'entreprise.
Trafic
Landmark™ Sales
Les diffuseurs mondiaux peuvent gérer efficacement des campagnes publicitaires multiplateformes pour monétiser le contenu linéaire, CTV, à la demande et numérique.
Landmark™ Sales
Trafic
OSI™ Traffic & Billing
Les diffuseurs nord-américains peuvent accroître l'automatisation et rationaliser les flux de travail publicitaires, des ventes à la gestion de la facturation.
OSI™ Traffic & Billing
Trafic
xG Linear™
Les MVPD américains peuvent améliorer l'efficacité de la gestion publicitaire pour les opérations de télévision linéaire, et prendre en charge la diffusion en continu, l'inventaire adressable et l'inventaire à la demande.
xG Linear™
Services connexes
Services
Maximisez votre retour sur investissement et minimisez les risques grâce à la gamme complète de services d'Imagine pour soutenir, gérer, guider et optimiser vos applications et votre infrastructure. Nos processus, outils et méthodes uniques garantissent le succès de votre entreprise.
Conseil
Notre équipe internationale d'experts vous aidera à déterminer les flux de travail, les processus et les objectifs nécessaires à votre réussite future.
Conseil
Services professionnels
Nous vous aidons à planifier et à concevoir un système, à le mettre en place et à le faire fonctionner, à former votre équipe et à travailler avec vous pour vous assurer un retour sur investissement maximal.
Services professionnels
Services gérés
Soulagez votre personnel d'assistance grâce à une gestion complète des solutions pour les applications des clients dans les environnements Imagine.
Services gérés
Service clientèle
Nos professionnels de l'assistance hautement qualifiés sont prêts à intervenir 24 heures sur 24 et 7 jours sur 7 pour assurer le bon fonctionnement de vos systèmes afin que vous puissiez vous concentrer sur la gestion de votre entreprise.
Service clientèle
Dernières informations
Réflexions et ressources
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Vidéo
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Ready to increase the profitability of your streaming TV services?
Contactez nos experts dès aujourd'hui pour commencer.
