Blog
Vidéo
L'avenir de la technologie publicitaire et du comportement des consommateurs
Les dirigeants de DiO, SVTA, DAZN et Imagine explorent comment les innovations en matière de ciblage, d'automatisation et de personnalisation façonnent la technologie publicitaire. Le panel couvre des cas d'utilisation réels...
Du chaos à la clarté : comment Total TV aligne les ventes, les opérations et la stratégie
Découvrez comment le modèle Total TV aide les diffuseurs à rationaliser les ventes de publicité, à automatiser les opérations et à adopter une stratégie axée sur l'audience sur les plates-formes linéaires et numériques.
Blog
Automatisation de la publicité télévisée : Réduire les coûts et rationaliser les ventes
Les diffuseurs réduisent leurs coûts et augmentent leur efficacité grâce à l'automatisation des transactions publicitaires basées sur l'audience. Découvrez comment ce changement optimise l'inventaire, réduit le travail manuel et maximise les revenus dans...
Blog
Révolutionner les ventes de publicités télévisées : Comment le commerce basé sur l'audience permet de dégager des revenus inexploités
Les ventes de publicités télévisées évoluent. Découvrez comment, en ciblant les audiences plutôt que les créneaux horaires, les diffuseurs peuvent automatiser les échanges et dégager des revenus de l'inventaire non premium tout en conservant...
Vidéo
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Communiqué de presse
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Vidéo
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Sky Media
Sky Media a optimisé le placement des publicités sur 130 chaînes en utilisant le GamePlan d'Imagine, ce qui a permis d'améliorer l'efficacité et d'augmenter les revenus.
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Blog
5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
Blog
Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Programmatic ad sales involve leveraging automated platforms and algorithms to sell and deliver ads to your viewers. While this approach offers convenience and efficiency, it…
Blog
Taking Control: Achieving Linear-Like Ad Placement in CTV
As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV. In a recent Connected TV…
Blog
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
Blog
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Vidéo
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Blog
5 Media Tech Predictions for 2023
Here are my top 5 predictions for 2023, along with insight on the modern tech enablers that will help media companies successfully navigate the year’s…