Orchestration – How to Repeatably Use Resources Effectively, Ground or Cloud

Recorded at NAB Show 2026

Orchestrating the future of cloud and on-prem workflows

As broadcast and media operations continue their shift toward cloud and hybrid infrastructures, organizations are rethinking how to efficiently deploy and manage workloads across on-prem and public cloud environments. This session explores the role of orchestration as the critical layer that enables repeatable, reliable, and automated deployment of media workflows. Through real-world examples the discussion highlights how orchestration reduces operational risk, improves efficiency, and unlocks the full value of dynamic infrastructure.

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• How to deploy media workloads consistently and efficiently across on-prem and cloud environments
• Why on-demand infrastructure is replacing always-on models for channel playout and broadcast operations
• Why a structured workflow is essential for scalable media operations
• Key operational use cases where on-demand infrastructure improves efficiency, scalability, and resilience in broadcast operations