Originally recorded at the The Media Production & Technology Show (MPTS) in London, England
The advertising technology landscape is evolving rapidly, driven by innovations in audience targeting, automation, and personalisation. This panel brings together industry leaders to explore the intersection of ad tech, consumer behaviour, and the role of working groups in shaping the future of advertising. Experts from Imagine Communications, DiO, SVTA, and DAZN will discuss how advertising technology is being deployed in real-world applications, the challenges and opportunities in delivering personalized ad experiences, and how collaboration within industry working groups can drive innovation and standardisation.
