Blog
Vom Chaos zur Klarheit: Wie Total TV den Vertrieb, die Abläufe und die Strategie aufeinander abstimmt
Erfahren Sie, wie das Total TV-Modell Sendern dabei hilft, den Anzeigenverkauf zu rationalisieren, Abläufe zu automatisieren und zu einer Strategie überzugehen, bei der das Publikum im Mittelpunkt steht - auf linearen und digitalen Plattformen.
Blog
TV-Werbung automatisieren: Kosten senken und den Verkauf rationalisieren
Rundfunkanstalten senken ihre Kosten und steigern ihre Effizienz durch automatisierten, zielgruppenbasierten Anzeigenhandel. Erfahren Sie, wie diese Umstellung das Inventar optimiert, die manuelle Arbeit reduziert und die Einnahmen maximiert...
Blog
Revolutionierung des TV-Werbevertriebs: Wie zielgruppenbasierter Handel ungenutzte Einnahmen freisetzt
Der Verkauf von Fernsehwerbung entwickelt sich weiter. Sehen Sie, wie Sender durch die Ausrichtung auf Zielgruppen anstelle von Zeitfenstern den Handel automatisieren und Einnahmen aus Nicht-Premium-Inventar freisetzen können, während...
Video
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Presseerklärung
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Video
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Himmelsmedien
Sky Media optimierte mit Imagine GamePlan die Werbeplatzierung auf 130 Kanälen, verbesserte die Effizienz und steigerte die Einnahmen.
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Video
Unlocking the IP Journey – Scalable Solutions for Production Networks
Join TVBEurope for an in-depth conversation with technical experts from Microsoft and Pac-12, along with Imagine Communications and Arista Networks, as we explore the insights…
Blog
Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue
In this blog, we explore a revolutionary ad sales platform designed for North American broadcast companies. We delve into how to streamline the sales process…
Blog
5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
Blog
Delivering Channels Everywhere with Aviator Orchestrator
Media and entertainment businesses are chasing a moving target. An evolving set of routes to reach consumers, along with their desire to watch “anytime, anywhere,”…
Blog
2024 Paris Games Drive Another Milestone: Widespread Live HDR Production
Live sport has always driven innovation in broadcasting, and iterations of the Summer and Winter Games have served as focal points in an industry looking…
Blog
Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther
Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with…
Blog
Disaster Recovery vs. Business Continuity for Broadcast Playout: What’s the difference and why does it matter?
Andy Warman demystifies the crucial differences between disaster recovery and business continuity in the realm of broadcast playout systems.
Blog
Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Programmatic ad sales involve leveraging automated platforms and algorithms to sell and deliver ads to your viewers. While this approach offers convenience and efficiency, it…