Blog
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
In Ad Tech, trust Is the metric that matters most
Blog
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Making Total TV Work
Video
Market Reality Check: Trading the Total TV Audience
Leading industry voices share how to bridge traditional and digital ad sales into one audience-first approach, unlocking better reach and ROI for TV advertisers.
Market Reality Check: Trading the Total TV Audience
Blog
Vom Chaos zur Klarheit: Wie Total TV den Vertrieb, die Abläufe und die Strategie aufeinander abstimmt
Erfahren Sie, wie das Total TV-Modell Sendern dabei hilft, den Anzeigenverkauf zu rationalisieren, Abläufe zu automatisieren und zu einer Strategie überzugehen, bei der das Publikum im Mittelpunkt steht - auf linearen und digitalen Plattformen.
Vom Chaos zur Klarheit: Wie Total TV den Vertrieb, die Abläufe und die Strategie aufeinander abstimmt
Blog
TV-Werbung automatisieren: Kosten senken und den Verkauf rationalisieren
Rundfunkanstalten senken ihre Kosten und steigern ihre Effizienz durch automatisierten, zielgruppenbasierten Anzeigenhandel. Erfahren Sie, wie diese Umstellung das Inventar optimiert, die manuelle Arbeit reduziert und die Einnahmen maximiert...
TV-Werbung automatisieren: Kosten senken und den Verkauf rationalisieren
Blog
Revolutionierung des TV-Werbevertriebs: Wie zielgruppenbasierter Handel ungenutzte Einnahmen freisetzt
Der Verkauf von Fernsehwerbung entwickelt sich weiter. Sehen Sie, wie Sender durch die Ausrichtung auf Zielgruppen anstelle von Zeitfenstern den Handel automatisieren und Einnahmen aus Nicht-Premium-Inventar freisetzen können, während...
Revolutionierung des TV-Werbevertriebs: Wie zielgruppenbasierter Handel ungenutzte Einnahmen freisetzt
Video
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Presseerklärung
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Integrated Ad Tech with Salesforce Media Cloud
Video
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
Himmelsmedien
Sky Media optimierte mit Imagine GamePlan die Werbeplatzierung auf 130 Kanälen, verbesserte die Effizienz und steigerte die Einnahmen.
Himmelsmedien
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Why Your Ad Business Needs a Total TV Transformation
API
API GamePlan
Provides client-side attributes that give customers the ability to integrate with third-party schedule, traffic, and campaign tools.
API GamePlan
Blog
Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther
Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with…
Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther
Blog
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
Video
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Go behind-the-scenes of how the world’s leading Spanish-language media company is transforming its ad sales operations. Key takeaways include pro tips on using the latest…
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Video
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market