Anytime, Anywhere. Any ROI?
Pursuing multiscreen opportunities while protecting your linear revenue can be costly and complex. But migrating to distribution infrastructure based on more flexible, OTT technologies can help you reduce TCO and simplify multiplatform workflows.
Imagine offers a first-of-its-kind linear distribution solution that enables broadcasters and MVPDs to produce derivative broadcast (including ATSC 3.0) streams and OTT services from a single platform. This industry-proven solution also expands monetization options by enabling distribution of alternate content and targeted regional ads to TVs via broadcast/cable linear infrastructure.
About Dynamic Ad Insertion
Launching an OTT service is a way for broadcasters and MVPDs to re-aggregate an increasingly fragmented audience and drive new revenue. But getting it right requires weighing your tech investment against potential ROI and figuring out new business models.
Imagine offers the industry’s most feature-rich OTT solution-set, supporting a variety of service offerings from video streaming and cDVR applications to integrated linear/nonlinear operations. Deployable on-prem or as a service, our OTT solutions enable you to maximize revenue from live and on-demand multiscreen advertising and alternate content delivery streams — all while optimizing spot placement across campaigns in real time.