two people looking at a growth chart on a computer monitor

Optimize Linear

Ready to lower ad operations costs & increase yield?

Increase profit by automating ad placement and inventory optimization

Revolutionize your approach to linear TV with GamePlan. Automation and optimization take the lead in driving profitability. You designate the guaranteed spots, and our optimization system does the rest, continuously optimizing the placement of your remaining inventory. This not only streamlines operations but also maximizes ad yield, significantly enhancing both your bottom line and operational efficiency.

By leveraging the latest viewership data for smarter ad placements and ongoing inventory optimization, GamePlan not only promises an increase in revenue but also achieves a dramatic reduction in workload—freeing up to 80% of your resources for other strategic activities.

Increase linear TV ad revenue

By transitioning to a single-currency trading model based on audience, you can dramatically increase the yield on your linear inventory. Automation and inventory optimization allow you to boost revenues by up to 20%, while dramatically reducing your workload to lower costs. Of course, to unlock these benefits, you’ll need a powerhouse inventory optimization tool in your corner.

Streamline ad operations

By automating and optimizing ad placement, not only can you reduce the workload associated with trading linear TV by up to 80%, but your staff will be free to focus on other growth initiatives to expand your business. With the right tool, all you need is reliable audience forecast data.

HOW IMAGINE CAN HELP

Say hello to GamePlan™

The award-winning linear TV advertising inventory optimizer for linear TV

Reduce the workload of trading linear TV — including ad placement — by up to 80%

Take advantage of blazing speeds to optimize 39,000 spots a minute, with tuneable KPIs

Easily integrate audience forecasts, schedules, ad breaks, and campaign data with open APIs

Calculate Revenue Gain
& Cost Savings

GamePlan enables a different way of selling TV, in concert with your existing Spot trading methods. Let your ad-buying customers reach the audience they need, but remove the ‘buy-side’ or ‘campaign-by campaign’ definition on what Spots need to be placed to try and find that audience.

Free online tool

Discover the revenue gain and cost savings potential of GamePlan™

Use our ROI calculator to unlock the business benefits of GamePlan™ for your network and see how you can boost revenues by up to 20%

Try it now

Broadcasters can survive and thrive alongside the digital-first titans competing for viewers and share of wallet, but it will require changing the way you do business. First step: Move away from selling spots to selling an audience – whatever the platform.

Join our expert, Rob Malcolm, in conversation with John Litster, of Sky Media to get insight on why they did it, how they did it, and the real-world benefits they’ve achieved by changing the paradigm of linear advertising!

"GamePlan has allowed us to achieve a good efficiency against our inventory and a better sales result."

"[Sky uses] an automated algorithm to place a schedule as efficiently as possible to maximize the audience for the agency and advertiser and to maximize the airtime for us. And if you can get those two things working in harmony, that's really good. It's a good win win."

"We believe that a converged approach to automate trading across linear and BVOD audiences will make it even easier for brands to reach Australia’s biggest audience inside Seven’s case audience ecosystem."

Ready to maximize your revenues?

Contact our experts today to get started.

Contact Sales

Get in touch with our sales team to see how we can work together

First Name *

Last Name *

Corporate Email Address *

Mobile Phone Number *

Company *

Job Title *

Industry *

Country *

Area of Interest

Cloud Deployment

Mobile and Remote Production

IP Infrastructure

Sports and Live Production

SDI-based/ Hybrid Infrastructure

Monetization Across Linear & Digital

Playout

Advertising Management

Inquiry Details

Please describe your sales inquiry:

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us

Technical Support Contact Numbers

Americas & Canada:

Europe & Africa:

Middle East:

24x7 MyImagine Care+ Technical Support:

+1 416 445 4032

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7

Featured Blogs

Latest News