Video Delivery Edge

Smitten with the freedom of OTT and the increasing ability to essentially be their own programmers, viewers are cutting the cord on traditional TV services. This has emerged as an opportunity. Because not only do national advertisers want to reach people on OTT platforms, they’re willing to pay higher rates to do so. According to a recent market forecast by Magna, IP-delivered OTT advertising campaigns will reach just over $2 billion in 2018—a 40% jump—while growth for traditional TV ad sales remains flat nationwide. These trends are not surprising given the power of addressable, targeted advertising, which IP-based streaming platforms were born to do well. It’s a dream come true for advertisers that want to target viewers who are more likely to have an interest in their products and services.

When we in Media & Entertainment think about the cost of cloud computing, we often turn to the subjects of virtualization, security, and bandwidth.  These costs — coupled with the challenges of performance, redundancy and scale — tend to drive the overall perspective of a tech-heavy industry like M&E. But how do the other sectors think about cloud, the workplace, and the workforce?

The shift in consumer viewing habits is driving major advertisers to redirect ad dollars toward OTT-based streaming services. A new study from Advertiser Perceptions reports that 51% Of advertisers intend to increase spending on video – up 10% from a year ago. Digital video will be a major part of this.