Blog
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
In Ad Tech, trust Is the metric that matters most
Blog
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Making Total TV Work
Vidéo
Market Reality Check: Trading the Total TV Audience
Leading industry voices share how to bridge traditional and digital ad sales into one audience-first approach, unlocking better reach and ROI for TV advertisers.
Market Reality Check: Trading the Total TV Audience
Communiqué de presse
Sinclair fait migrer ses chaînes de télévision hertziennes vers le nouvel OSI-X
Notre plateforme de trafic et de facturation de nouvelle génération a été présentée au salon NAB 2025 - et Sinclair Broadcast Group a été le premier à l'adopter !
Sinclair fait migrer ses chaînes de télévision hertziennes vers le nouvel OSI-X
Vidéo
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Vidéo
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Why Your Ad Business Needs a Total TV Transformation
API
API OSI TIP
OSI’s API setup and configurations for the Television Interface Practices (TIP) initiative for U.S. Broadcasters.
API OSI TIP
Fiche technique
OSI TIP Guide
The Television Interface Practices “TIP” initiative has developed a modern, comprehensive standard for the trading of television and video advertising. The standard builds on existing…
OSI TIP Guide
Blog
5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
5 Media Tech Predictions (and Resolutions) for 2024
Blog
Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Programmatic ad sales involve leveraging automated platforms and algorithms to sell and deliver ads to your viewers. While this approach offers convenience and efficiency, it…
Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Blog
Taking Control: Achieving Linear-Like Ad Placement in CTV
As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV. In a recent Connected TV…
Taking Control: Achieving Linear-Like Ad Placement in CTV
Blog
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
Vidéo
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Blog
5 Media Tech Predictions for 2023
Here are my top 5 predictions for 2023, along with insight on the modern tech enablers that will help media companies successfully navigate the year’s…
5 Media Tech Predictions for 2023
Blog
Cleared for landing: The smoothest route to linear/digital convergence
Traditional linear television has been around for more than 80 years, and in that time audiences have got used to its look and feel. They…
Cleared for landing: The smoothest route to linear/digital convergence