The NAB Show was finally back in person — and so were we!

Once again, NAB provided a global stage for the industry’s what’s-next technology. And what a week we had!

Browse below to get a full roundup of the action …

Launches & Announcements

Imagine Aviator

Cloud-native Platform to Make and Monetize Converged TV

Leverage the best of cloud at your fingertips for a powerful converged solution to originate and monetize linear programming and video-on-demand content.

SureFire

Broadcast-quality Video Ad Server
with Premium Ad Decisioning

SureFire video ad server is an ad decisioning solution for OTT, leveraging common broadcast rules and audience data across VOD and addressable linear platforms.

Operative Partnership

Brings Interoperability and Open Architecture to TV Media

Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative have entered into a solutions partnership.

Broadcast Production Awards

Nexio NewsCraft™

Agile. Reliable.
Remote-friendly.

Our elegant and fully integrated production solution helps you get your news on-air quickly and cost-effectively from wherever your operators are located.

Stay Tuned for our NAB Session Replays

A couple laying together on a couch

The Importance of Creating a Linear-Like Advertising Experience for Connected TV

With the rapid growth of streaming, media companies are eager to maximize ad revenue by selling campaigns across platforms to all audiences. Premium advertisements are often withheld from OTT monetization because addressable advertising does not have the quality and controls that advertisers have come to expect from linear TV. This session will discuss the challenges in addressable OTT cloud monetization and best practices to support premium advertising.

SPEAKERS

  • Brad Herman
    SVP Product Management, Ad Tech, Imagine Communications
    Read Bio >>
  • Al Lustgarten
    SVP Technology & Information Services, Hearst Television
    Read Bio >>
picture of clouds with geometric squares overlayed on top

Faster, cheaper, better. Are we really talking about the cloud?

Operating in the cloud has come a long way in a short span of time. The M&E industry’s transition to the cloud has accelerated from the experiment phase of cautious tests and costly trials to the real-world stage of running and monetizing premium channels reliably and more cost-effectively. Join Imagine Communications and AWS for an informative session on leveraging the business-driving power and potential of cloud-native architectures for broadcast and digital.      

SPEAKERS

  • Thomas Edwards
    Principal Solutions Architect, AWS
    Read Bio >>
  • John Mailhot
    CTO Networking & Infrastructure, Imagine Communications
    Read Bio >>
  • Andy Warman
    SVP, Playout, Imagine Communications
    Read Bio >>

MODERATOR

  • Steve Reynolds
    President, Imagine Communications
    Read Bio >>
An image of a man standing on stairs with money raining on him

Banking on the cloud for business continuity and revenue protection

Natural and manmade disasters or cyberthreats can strike with little or no warning, and increasingly, media companies are moving to the security and assurance of cloud technology as an immediate, practical solution for business continuity. Join us as we speak with premier broadcasters Sinclair Broadcast Group and New England Sports Network (NESN) on how they’ve taken to the cloud to protect their high-value assets and safeguard ad revenues.       

SPEAKERS

  • JW Linkenauger
    VP Advanced Advertising Support Operations, Sinclair Broadcast Group 
    Read Bio >>

  • Kenny Elcock
    VP Engineering, NESN
    Read Bio >>

  • Aaron Tunnell
    Principal Business Development Manager, AWS  
    Read Bio >>

MODERATOR

  • Steve Reynolds
    President, Imagine Communications
    Read Bio >>
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IP Showcase logo
  • AIMS Progress Report
  • NFL Media New Facility at Inglewood
  • Ground-Cloud Integration and the VSF GCCG Working Group
A pulsating bulb

Designing a Modern Production Facility Doesn’t Have to be a Science Project

Every production has unique workflows and requirements. How do you choose between SDI and IP devices? How do you keep up with rapidly evolving media formats like HDR, UHD or even 8k? How are new efficiency requirements affecting production?

Despite all the variables, designing a modern facility is no longer a science project. Future-focused media companies have cleared the path and can offer insight you need to make your move.

Hear directly from key decision makers the design approach being implemented in today’s newest media production systems.

SPEAKERS

  • Barbara Lange
    Principal and CEO, Kibo121
  • Jesse Janosky
    Engineering Manager, Insignia Event Services
  • Zack Bacon
    SVP, Chief Broadcast Engineer, 12th Man Productions, Texas A&M University Athletics

MODERATOR

  • Cassidy Phillips
    VP Networking Solutions, Imagine Communications
A person standing on ladders writing in a cloud

Plan, Originate and Monetize Premium-quality Channels in the Cloud for All Screens

A compelling and engaging viewing experience is built on pristine video and audio quality, seamless transitions from content to promos and ads, and graphic branding that informs and provides value to the audience. Viewers respond by spending more time on these channels, returning frequently when there is content worth watching. They are turned off if there are endlessly repeating ads and promos, jarring graphics and slates, and transitions at the wrong times in the programming.

With cloud technology, a premium viewing experience is possible on all screens. In this session, we will explore the latest techniques and capabilities to streamline the processes used to plan, make and monetize linear programming and video-on-demand content with ads and triggers for local and targeted dynamic ad insertion, allowing media companies to extract the maximum revenue potential from their assets.

SPEAKER

  • Andy Warman
    SVP, Playout, Imagine Communications
    Read Bio >>
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IP Showcase logo
  • Managing Mono Audio in a ST2110 / NMOS environment
  • Interoperable JPEG-XS with ST2110 and NMOS

Product & Solution Highlights

Selenio™ Network Processor

Got a problem with a signal?
Throw an SNP at it.

Our industry-acclaimed 1RU platform provides a full-featured UHD/HDR toolkit ― now adding UHD/HDR transport with JPEG XS for next-gen contribution across the country or into the cloud!

Magellan™ Control System

Fast, flexible, reliable solution for the modern facility

Embark on your facility’s technology transformation from baseband to IP, meeting every investment, operational and workflow challenge along the way.

GamePlan™

Stop being held back by inflexible systems.

Our modern, cloud-based optimizer and spot placement engine will make you a lean, mean money-making machine.

xG Linear™

Innovative, efficient, scalable traffic for MVPDs

xG Linear™ is an enterprise-level advertising campaign management service. Access traffic anywhere with our web-based solution.

ADC™ Flex

Customizable, remote-ready playout automation

Introducing ADC Flex, a modern, open platform extension of ADC, the automation standard at the heart of playout facilities around the world. 

Let's keep the conversation going!

Tap the brains of our in-house experts

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